Emirates loyalty programme exceeds 20m members
UK has biggest chunk of membership of Emirates Skywards, followed by the US
Emirates Skywards, the award-winning loyalty programme of Emirates airline, has reached 20 million members.
To celebrate this major milestone, Emirates Skywards members will receive "little surprises" at check-in, on board and in airport lounges from next week.
In an average month, Emirates Skywards welcomes 220,000 new members across the globe, with the UK having the biggest membership base at 2.6 million, followed by the US with 1.8 million members. Australia has 1.7 million members and India and the UAE, the airline’s home base, follow closely with 1.4 million members each.
“The programme has evolved in the 17 years since its inception in line with changing travel and lifestyle habits. Emirates Skywards is focused on delivering ever more personalised experiences for its members,” said Dr Nejib Ben Khedher, senior vice president, Emirates Skywards.
In 2017, Emirates Skywards members redeemed 35 billion miles on reward flights, hotels stays and exclusive access to the biggest events worldwide.
Members also redeemed 9,000 tickets to 50 world-class events including attending European Football matches, Formula 1 and the ATP Tour through the airline’s global sponsorships.