Airbnb set to launch in Ras Al Khaimah
Ras Al Khaimah Tourism Development Authority signs agreement with global hospitality pioneer
Ras Al Khaimah Tourism Development Authority (RAKTDA) and Airbnb on Wednesday signed an agreement to promote responsible home sharing, boost tourism and diversify the tourism offer in the emirate.
The announcement was made today by Haitham Mattar, CEO of RAKTDA and Hadi Moussa, Airbnb’s general manager for the Middle East and Africa.
The agreement follows the recent adoption of a new directive which makes clear that people in the emirate are allowed to share their homes as long as they respect basic safety rules and register via a simple online process.
As part of the agreement, US-based Airbnb and Ras Al Khaimah will promote new rules and responsible home sharing and raise awareness about the positive impacts of the Airbnb community.
Mattar said: “The MoU that we’ve signed with Airbnb marks a massive milestone towards diversifying the tourism scene in Ras Al Khaimah. We aim to welcome one million visitors by end of 2018 and 2.9 million by 2025, and therefore the demand for more rooms is essential to accommodate those visitors.
"We are confident that our partnership with a leading international hospitality pioneer such as Airbnb will help take Ras Al Khaimah's tourism offering to the next level. In addition, this project will strengthen our ability to increase the choice of options for our guests and cater to a more diverse traveler portfolio, particularly in light of growing demand towards the sharing economy.”
Moussa added: “Ras Al Khaimah is a wonderful place to visit and I’m excited that our growing host community will support the Emirate in attracting more travellers to the region and help the diversification of tourism.
"Airbnb has so far partnered with over 350 governments around the world and we are committed to being good partners to the emirate and support the responsible growth of innovative forms of tourism.”