RAKTDA targets Nordic tourists in Helsinki travel fair
Ras Al Khaimah witnessed a 13.2% year on year (YoY) growth of visitors from the Nordic markets in 2017
Ras Al Khaimah Tourism Development Authority (RAKTDA) increased its focus on tourists from the Nordic markets during its first appearance at the MATKA Travel Fair in Helsinki, Finland.
In 2017, Ras Al Khaimah witnessed a 13.2% year on year (YoY) growth of visitors from the Nordic markets.
RAKTDA CEO Haitham Mattar said: “The Nordics is a very important region for us and we have seen significant growth in visitor numbers from the region over the last couple of years. We believe our unique combination of authentic Arabian hospitality, pristine beaches and outdoor adventure pursuits has great appeal to holidaymakers in the Nordics and the MATKA Travel Fair is an excellent opportunity for us to showcase the diversity Ras Al Khaimah has to offer.
“We are further investing in the Nordic markets with the opening of a RAKTDA representative office in Nordics this year and we look forward to welcoming more visitors from the Nordic countries in 2018 and beyond,” Mattar added.
The travel fair, which featured more than 80 countries and 900 exhibitors, was held from January 18 to 21, 2018.
At the RAK stand, four co-exhibitors, Knight Tours, Royal Gulf Tourism, Hilton Hotels Ras Al Khaimah and Dubai Parks and Resorts showcased experiences and accommodation options in the Middle Eastern destination.