Armani Hotel Dubai earns Ctrip's 'Chinese preferred hotel' status

Armani Hotel Dubai will have the provision to attach a badge to highlight its Chinese-friendly services

A deluxe guestroom at Armani Hotel Dubai.
A deluxe guestroom at Armani Hotel Dubai.

Armani Hotel Dubai has received the ‘Chinese Preferred Hotel’ certification from Ctrip, China’s number one travel website and Online Travel Aggregator (OTA).

The certification recognises the Chinese-friendly services offered by Armani Hotel Dubai, which has seen the number of Chinese visitors increasing year-on-year and especially in recent times with the UAE providing visa on arrival.

Armani Hotel Dubai general manager Mark Kirby said: “The certification from Ctrip is a strong endorsement on the friendly services that we offer our valued guests from China. Over the years, we have seen a significant increase in the number of Chinese visitors, who travel for business or leisure, and find our amenities as a perfect complement to their lifestyle choice. The Armani brand is popular among Chinese and they value the association of the global fashion legend with Armani Hotel Dubai. The design influences of Giorgio Armani and the location in Burj Khalifa are significant draws for Chinese visitors.

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“With Mandarin-speaking 'lifestyle managers' and a delectable choice of cuisine as well as effortless proximity to The Dubai Mall, one of the favourite destinations for the Chinese visitors, we have also hosted grand weddings and business events. The Ctrip certification will further strengthen our appeal to Chinese visitors.”

With the provision to attach a badge to highlight its Chinese-friendly services, Armani Hotel Dubai will now have priority participation in Ctrip marketing campaigns, which are regarded to have considerable influence across the Chinese travel and tourism industry.

According to the Dubai Department of Tourism & Commerce Marketing, Dubai welcomed 520,000 Chinese visitors in 2016, up by 22% over 2015, and increased to 632,000 during January to October 2017, a 48% growth over 428,000 visitors during the same period in 2016.

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