Azadea Group set to launch New Shanghai in the UAE

The Shanghai-style dining concept will make its regional debut is the latest addition to the group's F&B portfolio

New Shanghai will open in early 2018.
New Shanghai will open in early 2018.

Azadea Group is scheduled to launch New Shanghai in Dubai in 2018.  

The latest addition to Azadea’s fast growing F&B portfolio, the brand has enjoyed success in Shanghai and Australia, and is expected to do the same in the Middle East where Asian cuisine is embraced across its multi-cultural population.  

The restaurant will feature, the ‘Dumpling Theatre’, which brings the kitchen to the customers to view the preparation of their dim sum and dumplings.  The décor of the outlet includes references 1930’s Shanghai, with cobblestone flooring and a relaxed ambience. At the heart of New Shanghai recipes, based on a range of Shanghai-style soup dumplings, noodles, bubbling hot pots, and pan-fried buns. 

Did you like this story?
Click here for more

Azadea Group chief executive officer Said G. Daher said: “We’re proud to add New Shanghai to our portfolio, a dining concept which is a completely unique proposition for the Middle East. New Shanghai is a concept that shares Azadea’s mission to deliver differentiated and authentic lifestyle experiences to our guests – this is at the heart of all our F&B and retail offerings.”

New Shanghai operates in cities across Australia (Sydney, Melbourne and Brisbane) and in Shanghai. Its expansion into the Middle East begins in Dubai, with a roll out into other markets across the Middle East over the next five years. New Shanghai director John Chen said: “Working with the Azadea Group allows us to introduce our brand and concept with a trusted partner who has a deep understanding of the region’s customers.”
 

For all the latest hospitality news from UAE, Gulf countries and around the world, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page.

Most Popular

Newsletter

Reports

Human Capital Report 2017

Human Capital Report 2017

The second annual Hotelier Middle East Human Capital Report is designed to explore the issues, challenges and opportunities facing hospitality professionals responsible for the hotel industry’s most important asset – its people. The report combines the results of Hotelier Middle East's HR Leaders Survey with exclusive interviews with the region's senior human resources directors.

Hotelier Middle East Housekeeping Report 2016

Hotelier Middle East Housekeeping Report 2016

The Hotelier Middle East Housekeeping Report 2016 provides essential business insight into this critical hotel function, revealing a gradual move towards the use of automated management and a commitment to sustainability, concerns over recruitment, retention and staff outsourcing, and the potential to deliver much more, if only the industry's "image problem" can be reversed.

From the edition

From the magazine