AccorHotels to debut 25hours Hotels in the Middle East

25hours Dubai will become the first addition to an existing 1210-room cluster of AccorHotels' economy and midscale brands at the DWTC complex

Signing ceremony.
Signing ceremony.

AccorHotels and Dubai World Trade Centre LLC (DWTC) have launched the first 25hours Hotels property outside of Europe. The disruptive hospitality brand, which was conceptualised in Germany, is set to make its debut for the first time in the Middle East with the 25hours Dubai Hotel.

The 434-room property, which will become the largest 25hours Hotel worldwide, is expected to open by 2020. 25hours Dubai Hotel will be located in DWTC’s One Central development. With the project’s first two phases completed ahead of its delivery schedule, One Central will have hospitality offerings, residential sites and an  multi-purpose theatre. 

25hours Dubai will become the first addition to an existing 1,210-room cluster of AccorHotels’ economy and midscale brands at the DWTC complex. 25hours Hotels was established in 2005. 

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Christoph Hoffmann, CEO of 25hours Hotels, explained: “The 25hours Hotel for Dubai is an exciting first on many levels. Apart from being our first destination outside of Europe, it is the first development in cooperation with our partner AccorHotels and will be the largest hotel for the brand. At the moment we are at a stage where we are learning a lot about a new market and culture, as we hope to cope with the regional climate. 25hours Dubai Hotel will be a unique hotel reflecting the spirit and international attitude of Dubai.”

His Excellency Helal Saeed Almarri, Director General of Dubai World Trade Centre Authority (DWTCA) said: “Through the DWTC Authority and our business-conducive free zone ecosystem, the One Central development delivers a destination proposition that emphasises Dubai’s global status as a progressive, hyperconnected, competitive hub for businesses to efficiently operate and scale expansion plans across the wider EMEAA region. One Central’s distinctiveness lies in its ability to equally deliver a powerful lifestyle value proposition with an eclectic diversity across its hospitality and entertainment portfolio, along with DWTC’s core MICE sector propositions. This addition of the 25hours Hotel is reflective of the strategic approach that One Central has taken towards its careful selection of product partners that will come together synergistically to further strengthen and underscore Dubai’s attractiveness to international corporates and regional businesses, with a view to achieving higher business tourism volumes.”

Olivier Granet, managing director & chief operating officer, AccorHotels Middle East & Africa commented: “Dubai is a dynamic and fast-paced city, which continues to grow as a leading destination for global travellers. With its international appeal and bustling energy, the city embodies the spirit of one of our most dynamic concepts. With this, 25hours Dubai Hotel will not only become a flagship property for the brand but also an iconic property within the Middle East.”

“Integrating lively, social spaces with world-class amenities and culinary concepts, 25hours Hotels is the perfect brand to spark a shift within regional industry dynamics. Along with Dubai World Trade Centre, we are confident that the unique elements shaping 25hours Dubai Hotel will be further amplified by the hotel’s location within One Central District’s lively environment," concluded Granet.

The hotel will feature a mix of rooms and suites with culturally-conscious design elements. With a focus on dining concepts, guests at 25hours Dubai Hotel will also be able to enjoy specially curated meals at two speciality restaurants, a lobby café and rooftop dining venue. The dining concepts will join 25hours Hotels’ portfolio of international restaurants, including the rooftop concept at 25hours Hotel Bikini Berlin.

25hours Hotels offers experiences across 10 hotels in six European cities including Hamburg, Frankfurt, Berlin, Munich Zurich and Vienna. A further three hotels are planned to open next year in Cologne, Düsseldorf and Paris.

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