La Mamounia Marrakech deploys IDeaS revenue management system
The Moroccan luxury hotel, a jetset haunt since 1923, is gearing up against competition
La Mamounia in Marrakech has deployed IDeaS Revenue Solutions to optimise revenue performance across the 209-room property.
According to La Mamounia director of revenue, reservations and market analysis Florent Strasser, the decision was driven by the hotel to ensure market share growth while operating in an increasingly competitive market, one that experiences substantial variances in seasonal demand.
“Even with the benefit of La Mamounia’s brand and heritage, we can’t afford to be complacent if we want to outperform our competition,” said Strasser. “Approximately 90% of our trade is leisure, so accurately predicting demand and setting prices to maximise profitability has always been challenging. Historically we’ve worked on demand-based pricing, but this has consistently left unanswered questions about the best way to boost performance – both in peak demand periods and the low season.”
Strasser added: "The general reporting functionality of IDeaS RMS – especially the ability to analyse both leisure and business performance – will provide a much clearer view and allow us to make strategic pricing decisions based on data-driven science. We want to be the leader in the market, so it’s important that we have this data at our fingertips – not hidden deep inside a spreadsheet.”
Powered by advanced SAS analytics and nearly 30 years in the field of hospitality technology, IDeaS’ solutions equip clients with a view of their business data through pricing, forecasting and optimisation strategies, enabling greater control over business performance.