ADA Pacific Direct shares optimism for the mid-market hotel sector

Branded cosmetics provider is solidifying its support of the mid-market hotel sector via sponsorship of the Hotelier Express Summit 2017

ADA Pacific Direct general manager Robert Dupree.
ADA Pacific Direct general manager Robert Dupree.

Branded cosmetics provider ADA Pacific Direct is optimistic about business opportunities in the Middle East's mid-market hotel sector, expressing an intent to launch products targeted specifically at three- and four-star hotels in 2018 while solidifying its support via sponsorship of the Hotelier Express Summit 2017.

Speaking to Hotelier Express ahead of the Hotelier Express Summit 2017, set to take place November 22 at Grosvenor House, Dubai, general manager Robert Dupree said: "We believe in the opportunity for hotel differentiation by optimisng the relationship between hotel, guest and amenity brand, and are committed to developing innovative and elegant amenity products for any hotel to support guest services and strengthen customer loyalty to a hotel brand."

Having recently introduced new brands and products to the Middle East, such as Elemis White Lotus and Lime, Chopard and Penhaligon's Halfeti, Dupree said the company is eager to network with hoteliers at the upcoming Summit.

"As a major supplier in the Middle East, we believe that the Hotelier Express Summit 2017 is an excellent opportunity for us to meet with all the hotels that we supply and also meet new potential customers and introduce them to our product range," Dupree said.

Hotelier Express Summit 2017

Date: November 22, 2017
Location: Grosvenor House, Dubai
For speaking opportunities and attendance, contact Louby Maktari.
For sponsorship opportunities, contact Stephen Price.
For more information, visit our website:


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