Safety delivered by UAE's Freedom Pizza

Freedom Pizza launched the Safety Delivered campaign in 2015

Freedom Pizza has announced a 45% reduction in motorcycle accidents.
Freedom Pizza has announced a 45% reduction in motorcycle accidents.

Freedom Pizza, the home-grown UAE pizza delivery company, has announced a 45% reduction in motorcycle accidents with their drivers in the past eighteen months.

To ensure safety was put first, Freedom Pizza’s 125 delivery drivers attended a driver safety training workshop with Ride Safe UAE during the last quarter of 2016, which contributed to the reduction of accidents of its drivers in 2017. In addition to the training, drivers were issued with a DOT/ECE certified Life Helmet, safety boots, new bikes and a new uniform, with full CE rated body armour, which would protect them in the result of an accident.

Ghulam Abbas, who has been a driver at Freedom Pizza for five years, came off his bike whilst traveling across Business Bay Crossing. Abbas commented: “I was travelling when my bike hit a patch of oil and I lost control. If it was not for the new safety gear, I would have been seriously injured and off work for several weeks. With the safety gear, I only had a few bruises and was back to work two days later”.

Freedom Pizza founder and CEO, Ian Ohan, said in a statement:  “We invested heavily in this initiative and are very pleased with the results. The decision to provide high-quality safety gear was purely driven by the necessity to be a responsible business. Freedom Pizza is ethically and morally bound to ensure the safety of our drivers, by providing not just new and well maintained delivery bikes, but both medical and workmen's compensation insurances. We will continue to invest in the safety of all our employees and ensure it remains a top priority”.

Ride Safe UAE founder Brian Cartwright added: “We believe everyone should be committed to road safety awareness, especially companies that employ drivers. Employers have an obligation to ensure their riders are wearing the correct safety and equipment and have a high awareness of what safe riding actually means. We have been working closely with Freedom Pizza, who have made serious efforts to improve the safety of their 125 delivery riders”.

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