Citymax Al Barsha Dubai first to implement group's new brand identity

Citymax Hotels' new brand identity is being rolled out in phases across the group's portfolio of hotels

Citymax Hotel Al Barsha, Dubai.
Citymax Hotel Al Barsha, Dubai.

Citymax Hotel Al Barsha in Dubai has implemented Citymax Hotels' new brand identity alongside an overall product enhancement, the first property within the group to do so.

The hotel has revealed its renovated reception, lobby, corridors and guestrooms along with bathrooms on the first, second and third floors with a new, modern design concept.

Other facilities, including the dining outlets, will also be enhanced over the next few months.

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Citymax Hotels' new brand identity is being rolled out in phases across the group’s portfolio of hotels.

As part of the project, in addition to a new brand image, all operating hotels will be renovated.

Citymax Hotels chief operating officer Russel Sharpe stated: “Citymax Hotels is being revitalised through a series of marketing and product design improvements to meet our guests’ expectations and strengthen our market positioning. At Citymax Hotels, our vision is to lead the way in the mid-market hospitality sector with a revolutionary new approach, transforming faceless hospitality with vibrant simplicity in order to create a high value experience. Everyone loves something extra, be it extra space, extra comfort, extra connectivity or extra value and that’s exactly what Citymax has to offer.”

Sharpe added: "Citymax Hotel Al Barsha will serve as a great example of our transformation efforts.”

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