Citymax Al Barsha Dubai first to implement group's new brand identity

Citymax Hotels' new brand identity is being rolled out in phases across the group's portfolio of hotels

Citymax Hotel Al Barsha, Dubai.
Citymax Hotel Al Barsha, Dubai.

Citymax Hotel Al Barsha in Dubai has implemented Citymax Hotels' new brand identity alongside an overall product enhancement, the first property within the group to do so.

The hotel has revealed its renovated reception, lobby, corridors and guestrooms along with bathrooms on the first, second and third floors with a new, modern design concept.

Other facilities, including the dining outlets, will also be enhanced over the next few months.

Did you like this story?
Click here for more

Citymax Hotels' new brand identity is being rolled out in phases across the group’s portfolio of hotels.

As part of the project, in addition to a new brand image, all operating hotels will be renovated.

Citymax Hotels chief operating officer Russel Sharpe stated: “Citymax Hotels is being revitalised through a series of marketing and product design improvements to meet our guests’ expectations and strengthen our market positioning. At Citymax Hotels, our vision is to lead the way in the mid-market hospitality sector with a revolutionary new approach, transforming faceless hospitality with vibrant simplicity in order to create a high value experience. Everyone loves something extra, be it extra space, extra comfort, extra connectivity or extra value and that’s exactly what Citymax has to offer.”

Sharpe added: "Citymax Hotel Al Barsha will serve as a great example of our transformation efforts.”

For all the latest hospitality news from UAE, Gulf countries and around the world, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page.

Most Popular



Human Capital Report 2017

Human Capital Report 2017

The second annual Hotelier Middle East Human Capital Report is designed to explore the issues, challenges and opportunities facing hospitality professionals responsible for the hotel industry’s most important asset – its people. The report combines the results of Hotelier Middle East's HR Leaders Survey with exclusive interviews with the region's senior human resources directors.

Hotelier Middle East Housekeeping Report 2016

Hotelier Middle East Housekeeping Report 2016

The Hotelier Middle East Housekeeping Report 2016 provides essential business insight into this critical hotel function, revealing a gradual move towards the use of automated management and a commitment to sustainability, concerns over recruitment, retention and staff outsourcing, and the potential to deliver much more, if only the industry's "image problem" can be reversed.

From the edition

From the magazine