Supplier of the Month: Pulsar Foodstuff
Pulsar Foodstuff general manager Stephen Bennett reveals new innovations for the mid-market hotel sector
What makes Pulsar Foodstuff a good fit as a supplier for the mid-market hotel sector?
Pulsar Foodstuff Trading has been a supplier to the hospitality sector for over 20 years now. We have, for the most part, dealt with the luxury five-star hotel brands but with the growing emphasis on the mid-market range, we now have the opportunity to really look into this sector. For us, it has been exciting developing and sourcing products for this range. As it is new, we have had to research what is important for the mid-range sector. Although more price-conscious, these hotels still require exclusive, high-end products. We believe that we are able to offer some excellent solutions. With the years of experience we carry and a large range of products to suit rooms, bars and lobbies, Pulsar Foodstuff has exciting products for all guests.
What are some challenges (if any) that you face in the mid-market hotel sector?
For us, the most challenging aspect has to be dealing with hotels that are competing with high-end brands, but with more restrictive budgets. The mid-range hotels are here to make travel and exploring the city more affordable for all, but they also want to be able to offer that ‘Dubai experience’, the ‘wow factor’ people feel when travelling here, with the impressive lobbies, selection of bars and restaurants and amenities which have become standard for so many visitors. Pulsar Foodstuff recognises the hotels’ restrictions and we are developing affordable solutions, from minibar products to funky bar snacks.
How is Pulsar Foodstuff different from its competitors?
We are a personalised packaging company which specialises in hotel and airline supplies. Primarily dealing with in-room products, Pulsar Foodstuff has been the leading supplier of personalised minibar items to the GCC region since 1997. We are also the leading supplier of nut & fruit mixes for the many bars, clubs, cafes and restaurants throughout the region.
Pulsar Foodstuff has been supplying the hotels of the UAE for the past 20 years. We have an excellent track record for high-quality products which are delivered within days. Our international team has the experience to deal with all hotel minibar and bar snack-related queries.
What new product launches or expansion plans can you reveal? Please share details.
As we have been discussing, we have recently invested in a new range of low-cost packaging for hotel snacks to meet the needs of a changing market, which is seeing more and more mid-range hotels enter the United Arab Emirates. As the leading supplier of in-room snacks to the hotel industry, we want to ensure that all hotels have the opportunity to increase their brand value and enhance their customer experience with a range of in-room amenities and bar snacks.