Shake Shack launches new cookbook in the Middle East

The book reveals burger recipes and the company's key-to-success business practices

Shake Shack has launched a cookbook.
Shake Shack has launched a cookbook.

Shake Shack has launched a cookbook – ‘Shake Shack Recipes & Stories’ in the Middle East.

In the presence of Randy Garutti, Shake Shack CEO and co-author, the Shake Shack cookbook was unveiled to consumers in the region at the Shake Shack outlet in JBR.

Complete with 70 recipes and 200 photos, the book features clever infographics, trivia, and limited-edition burger recipes from chefs around the world. The ‘stories’ side of the book tells tales of Shake Shack history, profiles key collaborators and suppliers, discusses methodologies, provides recipe-related commentary and illuminates the company’s key-to-success business practices.

Did you like this story?
Click here for more

This is the first cookbook from founder and restaurateur Danny Meyer’s burger stand, which rose from humble beginnings as a hot dog cart in New York City to become a restaurant that now has 140+ Shacks and counting.

In Shake Shack Recipes & Stories, CEO Randy Garutti and culinary director Mark Rosati offer insight into what has made Shake Shack successful, the people, the places, and the business lessons learned along the way.

For all the latest hospitality news from UAE, Gulf countries and around the world, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page.

Most Popular

Newsletter

Reports

Human Capital Report 2017

Human Capital Report 2017

The second annual Hotelier Middle East Human Capital Report is designed to explore the issues, challenges and opportunities facing hospitality professionals responsible for the hotel industry’s most important asset – its people. The report combines the results of Hotelier Middle East's HR Leaders Survey with exclusive interviews with the region's senior human resources directors.

Hotelier Middle East Housekeeping Report 2016

Hotelier Middle East Housekeeping Report 2016

The Hotelier Middle East Housekeeping Report 2016 provides essential business insight into this critical hotel function, revealing a gradual move towards the use of automated management and a commitment to sustainability, concerns over recruitment, retention and staff outsourcing, and the potential to deliver much more, if only the industry's "image problem" can be reversed.

From the edition

From the magazine