Fairmont Dubai's Adel bags Concierge of the Year 2017 trophy
Adel's positive impact on colleagues and personal initiatives on the guest experience were commended by the judges, along with his outstanding upselling skills
Adel received his trophy from category sponsor Dallmayr Horeca manager Hafiz Umair Tariq onstage during a glittering celebration billed as 'Hotelier Ever After' held on October 25 at The Ritz-Carlton Dubai. The Address Dubai Marina front office director Gopi Joghee was the Highly Commended nominee for this category.
Fondly nicknamed 'The Fairmont Kid' by industry colleagues for his nearly decade-long loyalty to the company, Adel's positive impact on colleagues and personal initiatives on the guest experience were commended by the judges, along with his outstanding upselling skills contributing to the hotel’s room revenue and earning him the title of 'Upselling Champion'. His championship of the training responsibilities for the front office department resulted in a double digit percentage increase in the hotel's 'Mystery Shopper' scores year on year. As for the hotel's loyalty programme, by advising every guest checking in of the programme personally, Adel came out on top as the highest enroller for the hotel in 2016, contributing to nearly 50% growth in revenue of loyalty programme enrollment revenue.
Starting out his hospitality career with food and beverage at Fairmont Cairo, Adel was selected as one of five employees out of 800 who transferred to Fairmont Dubai in 2012, where he rapidly rose through the ranks in front office. He is currently cross-training in the sales and marketing department, with the eventual goal of achieving a director of sales and marketing position.
When asked about his sales ambitions, Adel shared with Hotelier Middle East: "For me, I like to talk. I like to convince people. I love to see people happy. What really inspires me is making the guest happy."
The Hotelier Middle East Awards 2017 was supported by the following companies: silver sponsor SNS Haute Couture Furniture; category sponsors SIAL Middle East, A. Ronai, Diversey, Jung, OSN for Business, Dimara International; supporting sponsor Pulsar Foodstuff; event sponsor Party Social; floral sponsor Forever Rose London; coffee sponsor Dallmayr Coffee; water sponsor Acqua Panna & S.Pellegrino and beverage sponsor MMI.