World's first Instagram pop-up travel agency opened
According to Instagram, 61% of all users (488 million people) say that they use the app to plan their trips to a new destination
Scotland's national tourist organisation VisitScotland opened the first ever Instagram pop-up travel agency, allowing visitors to plan their own holidays to Scotland based entirely around other people’s Instagram photos.
This twist on the usual holiday planning experience combines the use of the tremendous amount of visual content available online, with the expertise and guidance that only a traditional travel agent can offer.
According to Instagram, 61% of all users (488 million people) say that they use Instagram to plan their trips to a new destination.
At the #ScotSpirit Instagram pop-up Travel Agency in the heart of London, a floor-to-ceiling screen displaying hundreds of Instagram photos of Scotland welcomes visitors. At this picture wall, visitors, with the assistance of staff, can plan trips based on selecting their favourite images of Scotland’s sights, restaurants, experiences, hotels and more. The staff then use a customer’s handpicked Instagram pictures to curate the perfect holiday with a suggested itinerary, designed around the visitors' personal preferences. Visitors can then take the itinerary away to book in their own time.