Sri Lanka Tourism targets GCC with tourism roadshow

A total of 19 industry partners from Sri Lanka-based tourism and hospitality entities have joined the roadshow

Sri Lanka offers tea experience holidays.
Sri Lanka offers tea experience holidays.

Sri Lanka Tourism Promotion Bureau launched a promotional roadshow that will see a delegation of Sri Lanka Tourism officials, as well as hotels and tourism stakeholders, to visit the cities of Kuwait, Bahrain, Oman and another GCC country, as part of an ongoing effort to increase the number of tourists visiting the island.

The tourism promotion kicked off on October 15 in Kuwait and will continue to other GCC cities until October 18, 2017 and is expected to attract up to 50 of the leading travel and tourism companies in each of the cities.

A total of 19 industry partners from Sri Lanka-based tourism and hospitality entities have joined the roadshow to promote the country’s unique hospitality services and attractions.

As part of the promotional activities Kuwaiti, Bahraini, Omani and GCC travel agents and tourism professionals will be provided the latest information and updates on Sri Lanka’s touristic offerings through presentations, workshops and a series of business development meetings.  

Madubhani Perera, director, marketing said: "Sri Lanka is one of the preferred destinations for Gulf tourists as we offer a distinctive, adventure-packed, eco-friendly, family-focused experiences and offerings.

“With our rich nature, heritage, and culture, year-round schedule of festivals and special events, numerous parks and eco-centres, luxury resorts, and wellness centres, Sri Lanka has many reasons for GCC families to return to Sri Lanka again and again.”

In 2016, Sri Lanka received a total of 107,635 tourists from Middle East where 13,268 Omani Tourists have travelled to Sri Lanka while 5,726 Kuwaiti tourists, and 2,887 Bahraini tourists visiting the country,  Sri Lanka aims to double these numbers and achieve 20% increase from Middle East region.

Saudi Arabia make up the largest number of GCC tourists to Sri Lanka followed by Oman and UAE as second and third largest number of GCC tourists to Sri Lanka.

Perera further added "Kuwait, Bahrain, and Oman remain integral target markets for Sri Lanka’s tourism development. The upcoming roadshow is one of many major activities Sri Lanka tourism conducts to ensure that key international travel agents maintain a close awareness and link with Sri Lanka’s tourism industry partners, in order to mutually expand the business opportunities between both, while offering their clients quality tourism experiences.

“Through such a mission to four GCC countries our expectations are that travel to Sri Lanka from these markets will continue to grow and thrive, reinforcing Sri Lanka’s status as a world-class destination for eco-tourism, cultural and family tourism.”  

The Sri Lanka Tourism promotional roadshow kicked off at the JW Marriott Kuwait on October 15, before moving on to Downtown Rotana Bahrain on October 16, Intercontinental Muscat on October 17 and finishing up at the Marriott Marquis City Centre on October 18.

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