AccorHotels have 100 hotels in operation now in the Middle East
AccorHotels' Middle East current portfolio is spread across 11 countries, including the GCC, Jordan, Egypt, Lebanon, and Iran
AccorHotels has revealed that it has surpassed 100 hotels in operation across its Middle East portfolio, with the opening of 12 properties in its economy, midscale, upscale, and luxury segments in 2017.
The number of hotel openings this year exceeds the number of hotels opened by the group in all of 2016, and has already established 2017 as a year of record growth.
AccorHotels’ Middle East current portfolio is spread across 11 countries, including the GCC, Jordan, Egypt, Lebanon, and Iran.
This milestone was achieved as part of a major expansion strategy by AccorHotels Middle East in recent years. The group announced plans last year to double its room count to 50,000 by 2020, and has already reached the 30,000 room mark to date.
Olivier Granet, managing director and chief operating officer of AccorHotels Middle East and Africa, said: “When I joined AccorHotels in the Middle East more than six years ago, we set a very ambitious objective to reach 100 hotels in operation. We were at the half way point at that time due to the solid foundation laid over the past 35 years in the region.
“Today, I am pleased to announce that with strong teamwork, we were able to achieve this milestone in record time.”
He further added, “Our core values of ‘Feel Welcome‟ and ‘Feel Valued’ are at the heart of everything we do at AccorHotels, and my genuine gratitude goes out to our teams that deliver memorable guest experiences across a wide spectrum of segments and brands.”
“We continue to build great momentum with the acquisition of Fairmont, Raffles, and Swissôtel as well as our Group’s addition of lifestyle brand and resort offerings, as seen in the Middle East by the opening of one hotel on average every month until the end of the year and two hotels a month from 2018 onwards.
“I am very confident that we will achieve 50,000 rooms in operation by 2020 based on performance, team engagement, guest satisfaction and successful long term relationships with owners,” concluded Granet.