Technology is key for Middle East F&B Industry

Nearly two-thirds of social media users in the Middle East use social networks for restaurant recommendations

Nearly two-thirds of social media users in the Middle East use social networks for restaurant recommendations.
Nearly two-thirds of social media users in the Middle East use social networks for restaurant recommendations.

With 77% smartphone penetration across the GCC, the emergence of a new digital customer has put pressure on the food and beverage sector to stay relevant and for outlets to keep a competitive edge.

From embracing social media to developing apps, the inaugural GulfHost 2017 trade show provided access to industry experts to discover the best technology solutions to stay ahead of competitors.

The dedicated platform for hospitality and catering equipment solutions introduced “The Restaurant Development Conference”, powered by International Centre for Culinary Arts (ICCA) Dubai and Middle East Food Forum. The conference delivered practical insights into running a successful F&B business in the region, with core themes including marketing and growth in digital and the emerging role of social media.

Did you like this story?
Click here for more

“Technology is changing the way restaurants interact with their customers, with apps impacting operators’ topline and becoming an essential contributor to success. It has never been more important to embrace technology, particularly as the region’s digitally savvy population continues to grow. The adoption of smart technology, use of mobile apps, and social media to enhance guest experience is vital for long-term business success,” said Exhibitions & Events Management (DWTC) senior vice president Trixie LohMirmand. “GulfHost is the ideal platform to learn how adapting to technology can result in success.”

Social media is a key driver for restaurant recommendations, with nearly two-thirds of social media users in the Middle East regularly using social networks for recommendations. Food apps have also been a major catalyst of change, according to KPMG. Consumers use their smartphones and food apps to find new restaurants, and read online reviews, with 40% of respondents also buying meals through their device.

GulfHost showcased a variety of technologies to help F&B owners create more Instagrammable moments within restaurants to promote image sharing, enhance the experience along the full customer journey, and develop tech-savvy promotional opportunities to reach new target audiences.

For all the latest hospitality news from UAE, Gulf countries and around the world, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page.

Most Popular

Newsletter

Reports

Human Capital Report 2017

Human Capital Report 2017

The second annual Hotelier Middle East Human Capital Report is designed to explore the issues, challenges and opportunities facing hospitality professionals responsible for the hotel industry’s most important asset – its people. The report combines the results of Hotelier Middle East's HR Leaders Survey with exclusive interviews with the region's senior human resources directors.

Hotelier Middle East Housekeeping Report 2016

Hotelier Middle East Housekeeping Report 2016

The Hotelier Middle East Housekeeping Report 2016 provides essential business insight into this critical hotel function, revealing a gradual move towards the use of automated management and a commitment to sustainability, concerns over recruitment, retention and staff outsourcing, and the potential to deliver much more, if only the industry's "image problem" can be reversed.

From the edition

From the magazine