YouBed makes Middle East debut at The Hotel Show

The Swedish company, founded in 2014, allows users to control the firmness of the bed allowing for greater personalisation and guest satisfaction

CEO and founder Mattias Sorenson of YouBed.
CEO and founder Mattias Sorenson of YouBed.

Swedish company YouBed has launched its patented product in the Middle East with its appearance at The Hotel Show.

Co-founder Ulrika Sörensen told Hotelier Middle East that the bed was introduced to the market in 2014, and was borne out of the individual needs of hotel guests - some need their mattresses firm, the others soft. 

YouBed has a patent for the technology which allows users to adjust the nature of the mattress, with controls allowing two users of one bed to experience a different level of firmness on either side of the bed,

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Ulrika said: "Our solution combines the top with the bottom layer where the second layer compresses the springs upwards, but there is a layer that keeps it steady on top. On the surface there are no bumps."

She added: "We solved the biggest problem for hotels with this kind of solution because every guest has different needs."

While the product has been launched in the Middle East this week, it is now in use across all Movenpick hotels in Europe, reported the company's CEO and founder, Mattias Sörensen.

Mattias also confirmed YouBed can now be found across a total of 150 hotels in Europe. He added: "We are a small organisation but with extremely high ambition."

Third-party tests have proven, Mattias said, that YouBed has has significant impact on customer satisfaction, with ARR of hotels using this product also on the rise (by an average of US $20).

A Loopons survey about customer satisfaction for First Hotels was one that showed that hotel rooms with adjustable beds leads to more satisfied guests. The results of the study showed that the rooms with YouBed has 14% more 'promoters' than the others, resulting in a 14% increase in the Net Promoter Score (NPS - a metric used to judge guest satisfaction).

Mattias revealed: "In Dubai there are two pilots going on and the results very good." He declined to share which hotel operators are testing the bed at this stage.

The bed has also been referred to in the Swedish edition of Ariana Huffington's The Sleep Revolution

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