Kraft launches several new products at The Hotel Show Dubai

Bella, the housekeeping trolley is the first aluminum trolley to be manufactured in the region

Sandeep Indulkar.
Sandeep Indulkar.

Kraft Procurement has launched several new products for hotels in the region at The Hotel Show Dubai this year – ranging from luggage carts, bathroom amenity trays, to a new aluminum housekeepers trolley.

The company is a UAE-based firm, with a furniture factory in Ajman and a fabrication unit in Dubai. It provides complete turnkey solutions to the hotel industry in the region. Sandeep Indulkar, CEO of Kraft Procurement said that the firm tied up with Sansui and started a joint venture with the Japanese manufacturer.

The firm supplies products to the hotel industry under two of its brands – Zeke and Hoteline.

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At the Hotel Show Dubai, the firm introduced several products including Bella, the new housekeeper’s trolley, which it claims, is the first aluminum trolley manufactured in the GCC and is being showcased under the Zeke brand. “We have also introduced four new luggage carts,” he said, adding that one of the new luggage cart has an Expo 2020 Dubai logo branding giving it a “local feel”, Indulkar said.

Kraft has also introduced a new bathroom amenities tray collection in leatherette and polyresin options under its Hoteline brand. “The polyresin material used in these trays are water, rust, and fire resistant due to the fact that it has undergone injection moulding, which also makes the products stronger and durable,” Indulkar said.

The tray collection comes is a variety of colours and shapes. “We are the first UAE-based company to introduce a bathroom amenities tray collection,” he added.

The firm has also introduced serving food platters for restaurants in wooden finishes along with baby cribs and portable single beds.

The Hotel Show Dubai 2017 is running at the Dubai World Trade Centre (DWTC) from September 18-20, 2017 as part of Dubai International Hospitality Week.

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