Diversified to launch new Aigner-branded amenity

The new fragrance that Diversified is launching is called 'First Class', and is inspired by travelling in first class on plane journeys

Anne Low, GM, Diversified
Anne Low, GM, Diversified

Hospitality supplier Diversified is launching a new fragrance - 'First Class' - within its Aigner-branded amenities.

Diversified general manager Anne Low told Hotelier Middle East that other than this new launch, there is more coming. She said: "We will continue to source new innovative products that are relevant to the Middle East market. We are aware of the need for price conscious but high quality items which we will offer, while still maintaining our excellent service level."

She added: "The UAE is always so fast paced; it is exciting to see new concepts and design taking place in hotels. We challenge ourselves at Diversified to find new products and interesting ideas, to complement this growth in our portfolio whilst looking forward to moving closer to Expo 2020."

Did you like this story?
Click here for more

Diversified is one of the sponsors at the Hotelier Middle East: Great GM Debate, which is taking place on September 26 at the Le Méridien Dubai Hotel & Conference Centre. Low commented: "The GM Debate is a special event with key hospitality figures attending. It is a great opportunity for Diversified to promote our products and services to the hotel GMs. In return we can learn and fully understand new developments in the hotel marketplace."

Essential information:

For all the latest hospitality news from UAE, Gulf countries and around the world, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page.

Most Popular

Newsletter

Reports

Human Capital Report 2017

Human Capital Report 2017

The second annual Hotelier Middle East Human Capital Report is designed to explore the issues, challenges and opportunities facing hospitality professionals responsible for the hotel industry’s most important asset – its people. The report combines the results of Hotelier Middle East's HR Leaders Survey with exclusive interviews with the region's senior human resources directors.

Hotelier Middle East Housekeeping Report 2016

Hotelier Middle East Housekeeping Report 2016

The Hotelier Middle East Housekeeping Report 2016 provides essential business insight into this critical hotel function, revealing a gradual move towards the use of automated management and a commitment to sustainability, concerns over recruitment, retention and staff outsourcing, and the potential to deliver much more, if only the industry's "image problem" can be reversed.

From the edition

From the magazine