Diversified to launch new Aigner-branded amenity

The new fragrance that Diversified is launching is called 'First Class', and is inspired by travelling in first class on plane journeys

Anne Low, GM, Diversified
Anne Low, GM, Diversified

Hospitality supplier Diversified is launching a new fragrance - 'First Class' - within its Aigner-branded amenities.

Diversified general manager Anne Low told Hotelier Middle East that other than this new launch, there is more coming. She said: "We will continue to source new innovative products that are relevant to the Middle East market. We are aware of the need for price conscious but high quality items which we will offer, while still maintaining our excellent service level."

She added: "The UAE is always so fast paced; it is exciting to see new concepts and design taking place in hotels. We challenge ourselves at Diversified to find new products and interesting ideas, to complement this growth in our portfolio whilst looking forward to moving closer to Expo 2020."

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Diversified is one of the sponsors at the Hotelier Middle East: Great GM Debate, which is taking place on September 26 at the Le Méridien Dubai Hotel & Conference Centre. Low commented: "The GM Debate is a special event with key hospitality figures attending. It is a great opportunity for Diversified to promote our products and services to the hotel GMs. In return we can learn and fully understand new developments in the hotel marketplace."

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