GM Debate 2017 platinum sponsor Coffee Planet expands further

New coffee cupping room in Coffee Planet's Dubai-based roastery, along with a new range of single origin coffees

Robert Jones
Robert Jones

Coffee Planet, which is the platinum sponsor for the Hotelier Middle East: Great GM Debate 2017, has revealed the expansion plans on its cards.

Its managing director Robert Jones has said that the company has invested further in the expansion of its Dubai-based roastery to include a new coffee cupping room, with the aim of enhancing the tasting process and catering to all locally roasted coffee demands. 

He added: "The recent expansion includes a new range of single origin coffees, a high-end solution to freshly roasted speciality coffee in beverage outlets."

Did you like this story?
Click here for more

The brand recently signed a franchise deal with HB Brands to open 70 outlets across the Kingdom of Saudi Arabia, and Jones said that since that signing, Coffee Planet has many plans and projects in the pipeline. "We aim to add more product options to satisfy the hotel demand for great tasting single origin coffees and unique blends, sourced from the world’s best coffee farmers," he said.

In addition to expanding its global presence, Coffee Planet will be launching new cold brew and nitro coffee options in foodservice. It will also continue to develop its product offering alongside its complete full-service machine and maintenance solutions.

Coffee Planet and its offerings will be showcased at the Hotelier Middle East: Great GM Debate on September 26 at the Le Méridien Dubai Hotel & Conference Centre. Jones added: "Participating in top industry events, such as the Hotelier Middle East Great GM Debate, is a great opportunity for us at Coffee Planet. Not only does it allow us to interact with key hoteliers and industry leaders, but it is also a great platform to discuss significant trends and innovations as well as extol the benefits of locally roasted, speciality Arabica coffee.

"Through our support of the Great GM Debate 2017 we are well situated to observe the changes in coffee consumption whilst adapting to these trends, adding to our breadth of experience within the foodservice industry."

Essential information:

For all the latest hospitality news from UAE, Gulf countries and around the world, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page.

Most Popular



Human Capital Report 2017

Human Capital Report 2017

The second annual Hotelier Middle East Human Capital Report is designed to explore the issues, challenges and opportunities facing hospitality professionals responsible for the hotel industry’s most important asset – its people. The report combines the results of Hotelier Middle East's HR Leaders Survey with exclusive interviews with the region's senior human resources directors.

Hotelier Middle East Housekeeping Report 2016

Hotelier Middle East Housekeeping Report 2016

The Hotelier Middle East Housekeeping Report 2016 provides essential business insight into this critical hotel function, revealing a gradual move towards the use of automated management and a commitment to sustainability, concerns over recruitment, retention and staff outsourcing, and the potential to deliver much more, if only the industry's "image problem" can be reversed.

From the edition

From the magazine