MENA snacks industry sales grow by double the global average
MENA confectionery industry is valued at US$9 billion and forecast to reach US$11 billion in 2021
The snacks and confectionery industry in the Middle East is leading the world in terms of growth, posting increased annual sales results that are double those of the global average.
According to Euromonitor International, chocolate confectionery in the Middle East and Africa is growing by 5% in value sales year on year since 2011, against the global average of 2% for the same period. Growth in the savoury snack segment is equally strong, increasing in value sales by 6% annually since 2011, and double the global average of 3%.
The potential of the MENA market highlights the importance of yummex Middle East, the region’s largest trade exhibition for producers and manufacturers of sweets, confectionery and snacks. Taking place from 18-20 September 2017 at the Dubai World Trade Centre (DWTC), and organised by DWTC in partnership with Koelnmesse GmbH, the show is one of six co-located shows running during Dubai International Hospitality Week (DIHW).
With a 5% growth in exhibition space, yummex Middle East brings together more than 370 companies from over 40 countries, representing chocolate, sweets, ice cream, bakers’ confectionery and savoury snacks.
“The snacks and confectionery industry is one of the fastest growing in the region, driven by consumer lifestyles and behaviours. With the rise of on-the-go snacking, healthy lifestyle choices and a variety of innovative new products, flavours and varieties being launched across all sub-categories every year, it has never been more important for businesses to attend yummex Middle East to stay ahead of the curve,” said DWTC senior vice president, exhibitions & events management Trixie LohMirmand.