AlJeel Capital signs exclusive UAE franchise with Shakey's Pizza
The American brand is a popular pizza restaurant chain in the Philippines and the investment company is aiming to strike a chord with the UAE's Filipino expat population
AlJeel Capital LLC Capital is set to launch Shakey’s in the UAE.
The casual pizza chain has performed well in the Philippines, following a joint venture deal with Shakey’s Pizza Asia Ventures, Inc. (SPAVI).
AlJeel Capital CEO Firas Hurieh said in a statement: “A large population from the Philippines made the UAE and particularly Dubai their home. There are roughly 700,000 Filipinos living in the UAE and over 450,000 living in Dubai. We want to bring them a taste of their childhood closer to them. Shakey’s is a wildly popular American fast food chain in The Philippines, it will officially open for business in Dubai by end 2017.”
In 1954, when Sherwood ‘Shakey’ Johnson opened the first Shakey’s Pizza Parlor in a remodelled grocery store on 57th and J Street in Sacramento, California, USA. In 1975, the chain opened its first Shakey’s store in the Philippines, and has since expanded to 200 outlets.
“With a strong, dedicated and experienced management team, AlJeel Capital plans to open 10 locations across the UAE in the coming years to serve this untapped segment,” added Hurieh.