Franck Kermarrec appointed global CMO at Millennium Hotels and Resorts
Kermarrec previously held a number of senior positions including head of global brand and commercial strategy at InterContinental Hotels Group (IHG)
Millennium Hotels & Resorts has appointed Franck Kermarrec global chief marketing officer for the company.
Kermarrec joins Millennium from Hertz International, where he was leading business and commercial strategy.
Prior to joining Millennium, Kermarrec held a number of senior positions including head of global brand and commercial strategy at InterContinental Hotels Group (IHG), where he was integral in designing the strategy and turnaround plan of the global sales and marketing organisation, co-designing the relaunch plan of the IHG Rewards Club programme and strengthening the IHG brand portfolio.
Kermarrec, who speaks English, French and Spanish, will be based in the hotel group's London office and will work with the Millennium Hotels & Resorts team to develop and implement a globally integrated marketing and branding strategy for the Millennium & Copthorne Group. His responsibilities will include reviewing the present global brand portfolio and developing strategy for each brand, assisting in the development of the revenue management approach, refining strategies to improve profitability across revenue generation channels and developing ideas around brand development.
Kermarrec will be reporting to the interim group chief executive officer, Kian Seng Tan.