AccorHotels to launch first Swissotel in the UAE
Two Al Ghurair properties in Deira to be rebranded
Al Ghurair Rayhaan and Al Ghurair Arjaan in Dubai are set to be re-branded as the Swissôtel & Swissôtel Living properties. This will mark the brand’s debut in the UAE, and will be located at Al Ghurair Centre Complex in Deira.
Hotel operator AccorHotels said it was re-branding its two, 428-key and 192-key properties, at the Al Ghurair Centre complex following a fresh deal with the landowner Al Ghurair.
Sami Nasser, chief operating officer, luxury brands, AccorHotels Middle East said: “The Al Ghurair family plays a leading role in driving Dubai’s growth as a global destination, and as such, the iconic Al Ghurair Centre is the best location to debut the city’s first Swissôtel & Swissôtel Living. Through this rebrand, we are bringing a new travel experience that is full of energy, passion and vitality - all part of the Swissôtel brand DNA – to the revitalisation of Old Dubai.”
The first phase of the re-branding is set to be completed by the end of 2017.