Events at Dubai's Festival Arena set to double this year
The Festival Arena by InterContinental offers over 7,000 square metres of events space
The Festival Arena by InterContinental at Dubai Festival City has already seen the number of events booked at the venue doubled from 2016 to 2017.
In the first two quarters of 2017, the venue has hosted eight events including concerts, exhibitions and awards ceremonies, with a further ten shows contracted for the second half of the year, taking the total to 18, representing a 75% uplift year on year. Additionally, seven shows have already been contracted for the first half of 2018, including a stand-up comedy show.
The increase in events at the Festival Arena comes as the space is beginning to secure international events, including "Unite" with 'Tomorrowland', the European electronic music festival which originated from Belgium and is slated to make ts Middle East debut on July 29 at the venue. Billed as 'the event of the summer', the festival will see more than 8,000 fans from across the region stream through the doors for 13 hours of electronic music, including a live satellite link to the main stage at the festival in Belgium.
InterContinental Dubai Festival City area director of sales & marketing Sayed Tayoun said of the collaboration: “We understood the requirements of Tomorrowland and fully supported the international organiser’s aim to combine a profitable show launch with the high-spec aesthetics and technical necessities that mirror the main event. Our flexible 5,000 square metre, pillar-free indoor space and 2,200 square metres of outdoor space make the Arena the ideal venue to host high calibre events such as this and we have opened the doors for additional support from local authorities and Dubai Festival City management to ensure a successful event.”
Established regional events that have moved from other locations in Dubai to Festival Arena have reported an increase in visitor numbers by 25%, complemented by very positive reviews and feedback from clients.
Highlights have included exhibitions such as the National Innovation Exhibition by the UAE Ministry of Education, which was attended by UAE royalty and ministries, as well as 'Photography Live' by Informa: Connecting experts and enthusiasts from fields including photography, videography and imagery in an interactive showcase of the latest technology and products.The Festival Arena also hosted one of Dubai’s largest New Year concerts for 2016/2017, with 3,400 guests who turned out to watch headline Arabic artists Amr Diab and Miriam Faris.
The Festival Arena by InterContinental, which is located adjacent to Al Badia Golf Club within the Festival City complex, has collaborations in place with Festival City Mall to reflect the positioning of the destination as a complete event and entertainment destination. With views of the Dubai skyline, The Festival Arena by InterContinental offers over 7,000 square metres of events space, 1,500 complimentary car parking spaces, free Wi-Fi, and service by InterContinental Festival City, Dubai.