MyGovinda's launches Kindness Fridges in Dubai
In conjunction with the Year of Giving, the initiative is aimed at people who don't have the means to buy meals
MyGovinda’s has launched its Kindness Fridge initiative at its restaurants in Umm Suqeim and Al Karama.
Inspired by the Year of Giving 2017, Mahesh Advani, the owner and founder of MyGovinda’s, introduced the altruistic concept at his restaurants.
The Kindness Fridge is aimed at construction workers, the working class and the unemployed who require healthy food but might not have the means to purchase it. By storing freshly prepared lunch boxes, fresh fruits and water in a refrigerator outside the restaurant, with open-door policy, the Kindness Fridge aims to bridge this gap.
The objective of the Kindness Fridge, fully funded by MyGovinda’s, was to play a meaningful role in the community and extend its mission of "health and happiness to all" in need.
MyGovinda’s Restaurant founder and owner Mahesh Advani said: “The summers of Dubai beat down hard, especially on the people working long hours in the sun; trying to make ends meet and provide happy lives to their family. We were inspired by His Highness’s insightful words on volunteerism and service for the year, and decided to give in our own little contribution with the Kindness Fridge. It’s open to all, it’s completely free, and the food is from our heart, out of the love and respect we have for all persons in these sectors. We would like to shed light on this so that our community members know this concept exists, and are able to access it easily when in need.”
MyGovinda’s, the restaurant is looking to increase the number of fridges once the initiative kicks off, and can work with the community to provide more food and beverages through this medium to Dubai’s underprivileged residents.