Thomas Cook to open first own-brand hotel in the UAE

Top leisure travel firm announces plan to open smartline Ras Al Khaimah Beach Resort in November


Thomas Cook, one of the world’s leading leisure travel companies, has announced plans to open its newest own-brand hotel in the UAE.

The smartline Ras Al Khaimah Beach Resort is set to open in November and is Thomas Cook’s second long-haul smartline hotel, following the smartline Eriyadu resort in the Maldives.

It will also be its first own-brand hotel in the growing tourist destination of the UAE, the company said in a statement.

The opening of smartline Ras Al Khaimah Beach Resort marks further progress in Thomas Cook’s strategy to grow its portfolio of own-brand hotels, as part of an increased focus on higher quality holidays, it added.

This hotel is in addition to the 22 new own-brand hotels Thomas Cook has already announced will be opening across the summer 2017 and 2018 seasons.

The resort will have 253 chalets, a 700-metre private beach, three pools, four bars, a coffee shop, a buffet restaurant and free Wi-Fi. It also boasts a spa with sauna and Jacuzzi, a fitness centre and offers tennis and water sports.

Alongside the opening of the new hotel, Thomas Cook and Ras Al Khaimah Tourism Development Authority have extended their major co-operative marketing agreement which aims to raise the profile of the Emirate as a premier leisure destination for European tourists.

The partnership, which started in 2016, enters its second phase in August and seeks to further develop Ras Al Khaimah as a year-round destination for holidaymakers through inspiring marketing content delivered via Thomas Cook’s multi-channel media offering.

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