Groupe GM's Azzaro collection gets new packaging

Groupe GM introduces a refined model of its amenity line Azzaro

Azzaro collection.
Azzaro collection.

Groupe GM's Azzaro collection now has a new packaging, designed to complement the bathrooms of the most prestigious establishments as of July 2017.

Created in 1967 by the Italian-French fashion designer Loris Azzaro, the collection, which still features one of its signature fragrances, the Chrome scent, has been completely redesigned to complement Azzaro’s new retail branding.

"We are very excited to renew our long-term partnership with Azzaro, and to offer this new and unique range to our clients. Guests will treat themselves with the exceptional quality that Azzaro promises to deliver," said Groupe GM president Laurent Marchand, in a statement. 

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Created in the Azzaro laboratories, the products contain the safest ingredients and meet all international cosmetic standards.

The line will include a wide variety of products such as shampoo, conditioner, shower gel and body lotion in sleek new 45ml bottles with flip top caps – a larger capacity for guests to enjoy. The bar soap has also taken a different shape, with engraving and new packaging sizes of 30g and 50g.

The line also features a 300ml liquid soap and all over shampoo which dispenses from a newly updated Eco pump design.

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