Groupe GM's Azzaro collection gets new packaging

Groupe GM introduces a refined model of its amenity line Azzaro

Azzaro collection.
Azzaro collection.

Groupe GM's Azzaro collection now has a new packaging, designed to complement the bathrooms of the most prestigious establishments as of July 2017.

Created in 1967 by the Italian-French fashion designer Loris Azzaro, the collection, which still features one of its signature fragrances, the Chrome scent, has been completely redesigned to complement Azzaro’s new retail branding.

"We are very excited to renew our long-term partnership with Azzaro, and to offer this new and unique range to our clients. Guests will treat themselves with the exceptional quality that Azzaro promises to deliver," said Groupe GM president Laurent Marchand, in a statement. 

Did you like this story?
Click here for more

Created in the Azzaro laboratories, the products contain the safest ingredients and meet all international cosmetic standards.

The line will include a wide variety of products such as shampoo, conditioner, shower gel and body lotion in sleek new 45ml bottles with flip top caps – a larger capacity for guests to enjoy. The bar soap has also taken a different shape, with engraving and new packaging sizes of 30g and 50g.

The line also features a 300ml liquid soap and all over shampoo which dispenses from a newly updated Eco pump design.

For all the latest hospitality news from UAE, Gulf countries and around the world, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page.

Most Popular

Newsletter

Reports

Human Capital Report 2017

Human Capital Report 2017

The second annual Hotelier Middle East Human Capital Report is designed to explore the issues, challenges and opportunities facing hospitality professionals responsible for the hotel industry’s most important asset – its people. The report combines the results of Hotelier Middle East's HR Leaders Survey with exclusive interviews with the region's senior human resources directors.

Hotelier Middle East Housekeeping Report 2016

Hotelier Middle East Housekeeping Report 2016

The Hotelier Middle East Housekeeping Report 2016 provides essential business insight into this critical hotel function, revealing a gradual move towards the use of automated management and a commitment to sustainability, concerns over recruitment, retention and staff outsourcing, and the potential to deliver much more, if only the industry's "image problem" can be reversed.

From the edition

From the magazine