Thomas Keller to debut Bouchon Bakery in Dubai
The first Bouchon Bakery in the Middle East is scheduled to open its doors in JBR later this year
Acclaimed chef Thomas Keller will launch the first of three Bouchon Bakeries outside the US in Dubai this year, as part of a franchise partnership with international retail franchise operator M.H. Alshaya Co.
The first Bouchon Bakery in the Middle East is scheduled to open its doors in JBR later this year, with further bakeries planned in Kuwait and other GCC countries.
Keller, an American chef, restaurateur, and cookbook author, opened the first Bouchon Bakery in July 2003, as a place that would foster community and provide one-of-a-kind breads in Yountville, California.
Since then, the bakery has quickly blossomed beyond the Napa Valley into an important landmark throughout the US offering a genuine style of classic French boulangeries and a wide selection of artisanal breads and classic desserts inspired by Chef Keller’s childhood memories and of his time in France.
Keller is the first and only American chef to have been awarded simultaneous three star Michelin ratings for two different restaurants. He currently holds seven Michelin stars: three at Per Se, three at The French Laundry, and one at Bouchon Bistro.
Bouchon Bakery also features an array of sweet delights including classic viennoiserie, such as croissants and pain au chocolat, breakfast items like a selection of egg dishes, French toast as well as an ever-changing selection of tarts, cookies, sandwiches, quiche, soups and salads.
Bouchon Bakery exclusively carries the rich and complex Thomas Keller Espresso blend, the product of a 15-year collaboration between Chef Keller and Equator Coffees & Teas.
“As we expand outside the US, we are pleased to partner with Alshaya, which has a track record of successfully franchising international brands. Together we will make Bouchon Bakery an outstanding destination for our Middle East guests and visitors alike. I’m eagerly looking forward to our official debut,” Chef Keller said, commenting on the new partnership.
M.H. Alshaya Co. executive chairman Mohammed Alshaya said: “We are very pleased to partner with Bouchon Bakery, which has a well-deserved reputation for excellence, under the leadership of Thomas Keller. We look forward to introducing this innovative dining experience to customers in the Middle East and anticipate an exciting future together.”