UAE's Gates Hospitality credits 'value for money' for its success

The home-grown F&B company has hit the milestone of welcoming more than 1,000 customers each day with the opening of Via Veneto in Downtown Dubai

The Gates Hospitality roster includes folly by Nick and Scott.
The Gates Hospitality roster includes folly by Nick and Scott.

Gates Hospitality CEO Naim Maadad believes that F&B success both now and in the future must be grounded in “value for money” with Dubai shifting swiftly away from big name international brands and chefs.

Maadad said in a statement: “The opening of Via Veneto close to the Burj Khalifa is the latest venue we have launched in Dubai – bringing the total to eight across the city. We now have the capacity to serve more than 1,000 people each and every day – something that has been achieved in the last five years in what is a very tough market.

"When developing a new concept, first and foremost we consider value for money. The days of throwing in a brand name with the supposed international wow factor is over in our opinion. Our venues are either a homegrown concept or one with a small but solid reputation in their own market.”

Support from local clientele has also been a key factor with figures showing that UAE residents account for approximately 80% of business throughout the year.

Maadad added: “Dubai residents and those from across the UAE do still want to go out two or three times a week but a major factor in that is cost. Times are tougher but what we deliver in all of our venues is a great time out of the house with fantastic food and drink at a price that is right.

"Of course there are special occasions when people want to spend more than normal and we have options to cater to that – but now and in the future we must deliver what the local market wants.”

The Gates Hospitality roster includes Reform Social & Grill, Ultra Brasserie, The Black Lion, folly by Nick and Scott, Publique, Bistro Des Arts and most recently, Via Venteto, an upper mid-scale Italian concept.

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