BlueBay Hotels to have 11 MENA hotels by end-2017
Two hotels in Saudi Arabia, BlueBay Makkah Grand Coral and BV Al Basmah Coral Resort in Jeddah, are now operational
At an Arabian Travel Market 2017 press conference, BlueBay Hotels revealed plans to have 11 hotels in the MENA region by the end of 2017, four of them as a result of the merger with Le Royal Hotel & Resorts in 2016.
In the presentation that took place at the company’s stand at ATM, BlueBay Hotels chief commercial officer David García del Poyo provided a current vision of the group, outlining the growth achieved since the company began in 2011 and also set out the group’s specific expansion plan for the Middle East and North Africa (MENA), which are included in the company’s 2017-2020 Strategic Plan.
“Since we began in 2011 and up until the first quarter of this year, we’ve increased the number of countries where we are present by 245%. Today, we’re operating in 15 countries, and we’ve practically doubled the number of hotels, we started out with 24 and today we have 46 establishments in our portfolio, thereby, reaffirming our commitment to growth and creating value for our customers,” said García del Poyo.
Two hotels in Saudi Arabia, BlueBay Makkah Grand Coral in Mecca and BV Al Basmah Coral Resort in Jeddah, are now operational. The third hotel, the Blue Diamond Salam Palace, is scheduled to open in Fujairah in the United Arab Emirates later this year.