GCC millennials driving demand for personalisation
Travel commerce firm, Travelport has found that innovation in travel tech is supporting the industry's growth through connecting travellers to more travel choices
Travelport, a travel commerce platform participating at this year’s Arabian Travel Market (ATM) from April 24-27th will highlight how travel tech is allowing airlines and travel agents to meet Middle East travelers' demands,by providing a more personalised travel experience with more relevant travel choices.
With today’s youngest working segment- the millennial generation- estimated to become the largest workforce segment by 2030, travel industry leaders in the Middle East are leveraging technology to meet the needs of millennials who tend to be higher spenders than their global peers with regards to travel.
In the GCC, millennials account for a quarter of the population and they have grown up surrounded by and adapting to technology. The region’s travel industry is feeling the clout of their spending power already and it is estimated that millennials in the UAE will generate USD40,000 (AED146,000) average annual gross income by 2019 with almost half of them book travel through mobile devices. Travel apps have become the millennials preferred method of interacting with brands, almost 1/3 more than past generations.
Speaking ahead of ATM, Travelport president & managing director for Europe, Middle East, Africa and South Asia Rabih Saab commented: “Travel tech is an exciting place to be right now. We are increasingly living in an experiential world. Mobile penetration in the Middle East is astronomical, across the GCC almost 80% of the population are mobile subscribers. Smart travel brands will continue to look at how mobile can help bridge the gap between generic experiences and ones where the end-traveller feels truly engaged and supported. Brands will thrive or decline depending on the experiences delivered to travelers and how relevant and personalized these experiences are. Travelport’s technologies and unique Travel Commerce Platform is leading the industry in providing technology solutions to ensure our airline and travel agency partners flourish in this pivotal point in time for our industry.”