Shangri-La and Taj merge loyalty programmes
Asian hotel brands launch alliance with global offer at over 200 hotels
Shangri-La Hotels and Resorts and Taj Hotels, Resorts, Palaces, Safaris have jointly announced the integration of Shangri-La’s Golden Circle and Taj’s InnerCircle loyalty programmes across a portfolio of over 200 hotels under the Shangri-La and Taj brands.
Dubbed “Warmer Welcomes”, the partnership offers members of Shangri-La Golden Circle and Taj InnerCircle loyalty programmes reciprocal benefits and the opportunity to earn their preferred loyalty currency when staying at any Shangri-La or Taj property located in 131 destinations in China, India, South East Asia, the Middle East, United Kingdom, Europe, Africa and The Americas. Guests can convert points to redeem awards and benefits from either programme. A microsite developed for digital platforms, www.warmerwelcomes.com, was customised for the partnership.
To mark the alliance's launch, Shangri-La is rewarding Taj InnerCircle members staying at Shangri-La with triple Taj Inner Circle Points (TIC Points). Similarly, Shangri-La Golden Circle members staying at a Taj property will receive triple Golden Circle Award Points (GC Award Points). The inaugural offer is valid until June 30 2017 and available at Shangri-La and Taj properties worldwide, including Taj Dubai, as well as Shangri-La hotels in Dubai, Abu Dhabi, Muscat and Doha.