QTA launches first Business Events Guide
Resource aimed at helping private sector in planning large-scale events in Qatar
Qatar Tourism Authority (QTA) and its business events sector partners has launched the country’s first Business Events Guide. The guide, available both online and in hard copy, offers a comprehensive resource that will help international event organisers plan and deliver large-scale exhibitions, conferences, conventions and meetings in Qatar.
The Guide was launched at the first Qatar Business Events Gathering in March 2017, an event organised by QTA in order for its members to discuss strategies for its growth and development. The gathering was attended by event organisers, conference and exhibition venues, in addition to members of the travel, tourism and hospitality value chainl.
Addressing attendees, QTA director of exhibitions Ahmed Al Obaidli laid out plans to support the growth of the sector. He stressed the importance of developing home-grown events that attract international visitors. In addition, he cited the need to cultivate resources that can deliver those events; to develop products and services catering to business visitors, and to promote Qatar to business event planners.
“Empowering our partners in the private sector to participate in the national efforts to promote Qatar as a destination for global business events is at the core of our strategy. This Guide, which was collected with input from all of the sector’s members, will put all the tools needed to organise an event in Qatar at event planners’ finger tips,” Al Obaidli remarked.
He added, “Ensuring Qatar’s business visitors have an authentic experience that is reflective of Qatar’s culture, requires the collaboration of all the organisations that contribute to this experience, whether they provide transport, accommodation or excursions,” he said. “The launch of this Guide is a source of immense pride for us, as its content reflects all that Qatar’s business events sector has to offer, and the shared commitment each of us has for taking this sector through to its next chapter of success.”
As of Q1 2017, QTA has issued 75 licences for exhibitions to be held in the country. With more than 150 business events taking place in Qatar annually, business events is emerging as a significant source of the country's visitors. Qatar seeks to triple the number of business events tourists by 2030, contributing at least half of the country’s revenue from tourism spending, Al Obaidli said.
Qatar has already invested heavily in infrastructure developments that provide a major boost to the business events industry, such as the new Doha Exhibition and Convention Center and the new 300 kilometre Doha Metro public transport system project,