New director of marketing at St Regis Abu Dhabi

The St Regis Abu Dhabi has announced the appointment of Sona Shah to the position of director of marketing

Sona Shah.
Sona Shah.

With over 10 years’ marketing experience, Sona Shah brings extensive marketing and communications knowledge to the property.

Shah’s previous hospitality marketing experience includes roles with The May Fair Hotel London and 13 Radisson Blu Edwardian Hotels in the UK, prior to joining Starwood Hotels & Resorts in January 2014.

In the Middle East, Shah’s career includes roles at Sheraton Grand Doha Resort & Convention Hotel as marketing manager, and complex marketing manager on taskforce for the conversion of The Westin and Le Méridien Hotels in Bahrain City Centre, Bahrain, before being promoted to director of marketing at The Westin Doha Hotel & Spa, which opened in February 2016.

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Specialised in luxury hospitality marketing, brand management, pre-openings and restaurant and bar marketing, Shah is also a member of Starwood Hotels & Resorts’ Marketing & Communications Council and will take on representing the St Regis brand across the Middle East Region.

Joining the team at The St Regis Abu Dhabi, Shah will be responsible for managing the marketing department, overseeing all aspects encompassing strategic planning, content development, digital landscape, events, brand activation, loyalty programs, public relations and advertising.

The St Regis Abu Dhabi general manager Moustafa Sakr said in a statement: “it’s a great pleasure to welcome Sona to the team, marketing and innovation have always been a fundamental core focus for our hotel, we are confident that her expertise will continue to drive and enhance our awareness and success in Abu Dhabi’s competitive hospitality market.”

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