Hilton JBR to host Canadian Beef Culinary Series

The Canadian Beef Culinary Series begins on February 22

Bice Ristorante.
Bice Ristorante.

As a prequel to Gulfood 2017, which starts on February 26, Hilton Dubai Jumeirah Beach is teaming up with Canada Beef and Air Canada for three F&B events next week, where guests will also have a chance to win two return tickets to anywhere in Canada via Toronto.

The 'Canadian Beef Culinary Series' begins on February 22 at the hotel's seafront outlet, Wavebreaker, which will host a BBQ by the beach.

Canadian beef and veal will be served up between 1pm and 4pm with BBQ prices starting at US$5.50 (AED 20). Ttere is also an all-you-can-eat package for $22 (AED 79).

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The following evening, on February 23, the hotel's recently refurbished Bice Ristorante will host a wine dinner, featuring a four-course menu showcasing Canadian beef and veal prime cuts. The chef and our sommelier will be taking guests through each course.

This is set to take place from 7pm-11pm and is priced at $80 (AED295) per person. 

The third and final event is on February 25 at Pachanga, Hilton Dubai Jumeirah Beach's Brazillian restaurant. 

Canada Beef will be 'taking over' Pachanga for the day to serve Brazilian churrasco of Canadian beef - and then the special menu will continue throughout the week from February 26 to the March 2.

The Pachanga churrasco Canadian gala dinner on February 25 is from 7pm-11pm and is priced at $54 (AED199). Minister Oneil Carlier, Minister of Agriculture and Forestry, for Alberta, Canada, will be in attendance.

Commenting on next week's events, Hilton Dubai Jumeirah Beach hotel manager Petr Pisecky said: “We are excited to collaborate with one of our great brand partners, Canada Beef, and take part in their Canadian Beef Culinary Series which is an expression of premium beef and wine highlighting the Canadian Beef brand story.

"The Culinary Series will take place in some of our restaurants that have been a part of the Dubai dining scene for more than 10 years. In addition to this partnership we are also happy to work with Air Canada and their new route to Dubai.”

Canada Beef director of business innovation Robert Serapiglia added: “It’s exciting for Canadian Beef to work with premium brands like Hilton and Air Canada. Dubai is a market that is inspired by world-class products such as ours. By telling our stories together, we are able to encourage loyalty to the Canadian brand.”


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