Hilton revamps loyalty programme

Hilton has overhauled its guest loyalty program, Hilton Honors, with additional benefits for all 60 million members of including Shop with Points at Amazon.com

Hilton president and chief executive officer Christopher J. Nassetta.
Hilton president and chief executive officer Christopher J. Nassetta.

Guided by extensive consumer feedback, Hilton Honors now offers members the choice to flexibly combine points and money for a hotel stay, to use their points at Amazon.com and to allow family and friends to combine their points for free. 

Hilton has announced that starting this summer, Hilton Honors members will be able to use their points to purchase products on Amazon.com.

Hilton president and chief executive officer Christopher J. Nassetta said in a statement: “At Hilton, we are committed to continually innovating to deliver exceptional experiences for our guests. Enabling our Hilton Honors members to use their Points to shop at Amazon.com, along with the other industry-first perks, are some of the many ways we are honouring that commitment.”

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With Hilton Honors members can redeem their points for an award night or a stay using a flexible combination of Points and money. Beginning in late February, members can use the new Hilton Honors Points & Money slider to select how many points they want to redeem toward a room. This means members will now be able use their points faster for hotel stays, any time, with no blackout dates.

In April, Hilton Honors members will be able to combine or “pool” their points with up to 10 friends or family members for free. A total of 11 members can pool their Points for stays in great locations for family reunions, bachelorette parties or any other event that brings people together.

Whether bringing home a newborn, going back to school or launching a new career, Hilton Honors’ most loyal members have shared that life sometimes puts travel on pause. Beginning in March, eligible Diamond members may receive a one-time, one-year extension of their status for any reason.

Senior vice president and global head, customer engagement, loyalty and partnership Mark Weinstein added: “These new perks revolutionize how all Hilton Honors members can use their Points. Frequent travellers told us they want more flexibility while less frequent travellers want to be able to use their points in more ways and more quickly. Now more than ever, Hilton Honors is the most flexible, useful, and valuable guest loyalty program – giving our members more of what they want most.”

Hilton has also introduced a new corporate identity and logo for Hilton and Hilton Honors. Hilton Honors members might notice an update to the program’s name and logo, shifting from HHonors (with two H’s) to Honors. In addition, the company will no longer use “Worldwide” in its name and will be known simply as “Hilton.”

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