Four Seasons Unveils research and discovery studio

New creative workspace at Four Seasons headquarters aims to improve guest experience

The creative workspace at Four Seasons headquarters.
The creative workspace at Four Seasons headquarters.

The new Four Seasons Research and Discovery Studio (R&D Studio) – a workshop designed for experimentation and play, was unveiled recently at the company’s global headquarters in Toronto, according to a press release.

“One of the most frequent comments we receive from guests is, ‘How do you do it?’” says, Four Seasons Hotels and Resorts President and CEO J. Allen Smith.

“It takes a tremendous amount of effort to create seemingly effortless experiences every single day, at each and every one of our properties around the world. We start by hiring the right people – exceptionally talented individuals who are passionate about what they do, who share a commitment to service and an almost obsessive attention to detail - andgive them the tools and freedom to create the experiences that have come to define Four Seasons.”

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“No two Four Seasons properties are the same,” continued Smith. “So while we draw on our experience from previous projects, all of the decisions we make for each property require careful consideration of what the needs of that particular project are, what the vision of that owner is, and the decisions that we think will best enhance the guest experience in that property. Lots of great ideas will come through the R&D Studio; the space allows us to work through a myriad of options in greater context to identify the best solutions for each specific project.”

The R&D Studio is a collaborative workspace where Four Seasons considers everything from table settings and lighting specs to staff wardrobes and bathroom amenities, in pursuit of ‘perfecting the guest experience’.


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