Accor boss says acquisition process going smoothly

AccorHotels chairman and CEO Sebastien Bazin says owners have been receptive to the acquisition of FRHI

Sebastien Bazin, speaking to Hotelier.
Sebastien Bazin, speaking to Hotelier.

AccorHotels chairman and CEO Sébastien Bazin has told Hotelier that the integration between AccorHotels and FRHI after the acquisition earlier this year has been “smooth”.

He said: “The integration has been smooth and easy because it is extraordinarily complementary to our existing networks. It adds network capacity, it adds to the owner relationship, it adds talent. We are adding distribution capabilities, we are adding loyalty programmes, we are adding presence and market leadership – it’s a win-win scenario between everybody.”

Bazin continued: “The only caveat if there is one: as any sizeable acquisition, you need a lot of listening and respect between people so no one imposes their view on the other.” He has been on the road meeting regional teams across the world to ensure this happens.

Did you like this story?
Click here for more

“It’s going on plan, on time and on budget, with no resistance factor from anyone,” he added.

Bazin confirmed that the owners have been receptive to the merger, and commented: “First they were a bit surprised. Second, they were questioning Accor’s true strength being economy and mid-scale and the more we have been spending time with them, the more they realise that it may be a different business segment but we end up being the largest hotel operator in the world.”

Read the full interview with Sebastien Bazin in the January issue of Hotelier Middle East.

For all the latest hospitality news from UAE, Gulf countries and around the world, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page.

Most Popular

Newsletter

Reports

Human Capital Report 2017

Human Capital Report 2017

The second annual Hotelier Middle East Human Capital Report is designed to explore the issues, challenges and opportunities facing hospitality professionals responsible for the hotel industry’s most important asset – its people. The report combines the results of Hotelier Middle East's HR Leaders Survey with exclusive interviews with the region's senior human resources directors.

Hotelier Middle East Housekeeping Report 2016

Hotelier Middle East Housekeeping Report 2016

The Hotelier Middle East Housekeeping Report 2016 provides essential business insight into this critical hotel function, revealing a gradual move towards the use of automated management and a commitment to sustainability, concerns over recruitment, retention and staff outsourcing, and the potential to deliver much more, if only the industry's "image problem" can be reversed.

From the edition

From the magazine