Plans for destination tourism marketing summit unveiled

Dubai's Department of Tourism and Commerce Marketing (DTCM) has unveiled plans to stage the region's first destination marketing summit.

Dubai's Department of Tourism and Commerce Marketing (DTCM) has unveiled plans to stage the region's first destination marketing summit.

The Middle East Tourism Marketing Summit 2009 (METMS: 2009) will be a one-and-a-half day event, staged in April or May next year, organised by Dubai-based tourism communications agency Fusion Marketing Management and supported by US-based international advertising and marketing firm, MMG Worldwide.

The event is intended to shape the direction of the region's travel, tourism and leisure industry by providing a platform for debate between the industry's biggest players on how best to market its assets to the world.

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METMS: 2009 will be an invitation-only event that aims to attract around 100 top-level executives from a wide range of categories including destinations, airlines, hotels and travel suppliers as well as leisure and retail managers.

The target audience will range from the region's CEOs, COOs, VPs and directors of marketing and finance to key tourism officials and government developers, major shopping mall and integrated resort developers, hotel chain heads, airline and transport officials and travel industry management professionals.

A programme of events is yet to be unveiled but is expected to include debates, presentations from keynote speakers and workshops, in a bid to encourage interaction between all participants.

Fusion Marketing is currently asking executives from the above industries to lodge their expression of interest in attending the event.


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