DWTC makes Italy its first country partner
The UAE has made Italy its first 'official country partner' for The Speciality Food Festival 2016
Dubai World Trade Centre (DWTC) has formed a partnership with the Italian Trade Agency (ICE) – the official government organisation, which promotes Italian companies internationally – that will see Italian food and drink producers participate at DWTC’s trio of specialist food events next month.
The agreement will also see Italy as the first ‘official country partner’ for The Speciality Food Festival, which runs alongside Yummex Middle East and Seafex, at Dubai World Trade Centre (DWTC) from November, 7-9, 2016.
“This landmark partnership reflects the long-standing support that our trio of niche food events have historically received from our partners at the Italian Trade Agency,” said Trixie LohMirmand, senior vice president, exhibitions & events management, DWTC.
“The UAE and GCC are vitally important export markets for Italian food and beverage producers and our highly-specialised food trade events provide strategic commercial platforms to meet existing partners and outsource new trading opportunities in the UAE and the wider MENA region.”
Italy is the UAE's third-largest European trade partner and Italian food exports to the UAE reached an all-time high in 2015. Additionally, more than 400 Italian restaurants operate across the UAE, according to ICE.
“The UAE is the gateway for Italian exports to the wider Middle East and North Africa region but it remains a highly-important market in its own right. Between 2005 and 2015, the total share of Italian food and drink imports to the UAE rose from 0.9% to 2.9%,” said Gianpaolo Bruno, the Italian Trade Commissioner to the UAE..
He added: “Italy has over 20 different regions and each has its own unique and distinctive cuisine. As a nation we have been gifted with all the main ingredients for optimal food production: vast territories, clean soil, biodiversity, pure water, a mild climate, creativity and passion for food resulting in high quality ingredients for excellent dishes."
At The Speciality Food Festival, the Italian delegation includes more than 30 of the country’s leading food producers.
The exhibiting companies will display a wide range of products, from gourmet foods to dairy, pulses, meats, dried and canned food, olive oil, vinegar, confectionery and snacks.
Bruno stated that the three-day Speciality Food Festival will feature a series of culinary themed promotions including the Italian Cuisine World Summit Gala Dinner, the first Gelato Chefs Cup, the fourth Italian Espresso World Summit, the Italian Pizza World Contest and the Italian Street Food Festival.
The Speciality Food Festival, Yummex Middle East and Seafex are expected to attract more than 15,000 local, regional and international visitors from more than 85 countries.