14 hotel Instagram accounts to get inspired by

Hotelier Middle East selects hotel and hotel group Instagram accounts from around the Middle East that are #winning at social media

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According to regular Hotelier Middle East columnist Martin Kubler, summer is an excellent time for hospitality businesses in the Gulf to take stock of, review, and improve their social media activity.

With this in mind, Hotelier has hunted down 14 of the most engaging and well thought out Instagram accounts in the Middle East.

Hotelier has selected the best accounts from individual hotel properties, as well as a handful of Middle East-based hotel groups.

We've championed the accounts that show more than just glossy brochure pictures of their resort, have a unique look and feel to their account, and achieve plenty of engagement as a result. In no particular order, here's our top 14 hotel Instagram accounts below. 

Follow Hotelier Middle East on Instagram at @HotelierME.

Pullman Dubai Deira City Centre 

185 posts
631 following

Why it gets a "like" from Hotelier

Pullman Dubai Deira City Centre has a great feel for turning its staff into the stars of this Instagram account. The hotel posts plenty of interesting behind the scenes footage, introduces its new staff members (across departments), and better still has a fun (and at times slightly wacky) way of doing so, as this "hero post" below proves. 

Hero post



Fairmont Ajman

172 posts
178 following

Why it gets a "like" from Hotelier

This property in the northern emirates works on highlighting each and every USP it can find, giving real character and variety to the Fairmont Ajman's Instagram account. Posts range from videos of live Cuban music at the Friday brunch, through to impressive creations at the property's recent sand castle competition.

Hero post


Sand Castle competition at the beach...heart your favorite!

A photo posted by Fairmont Ajman (@fairmontajman) on Dec 27, 2015 at 5:06am PST


Mövenpick Jumeirah Lakes Towers

567 posts
668 following

Why it gets a "like" from Hotelier

Mövenpick JLT has a happy knack of catching guests and staff in pictures and video content, which make it look like everyone is having fun dining, sleeping, or working at the hotel. And who doesn't want to visit a hotel like that?

Hero post


Someone is so excited to be trying their #Cruffin at crema lobby lounge ! Have you tried it yet ? #movenpickjlt #movenpickflavours #jlt #dubai #dessert #pastry #breakfast

A video posted by Mövenpick JumeirahLakesTowers (@movenpickjumeirahlakestowers) on Aug 15, 2016 at 12:41am PDT

W Dubai

119 posts
339 following

Why it gets a "like" from Hotelier

Although there is nothing especially unorthodox about W Dubai's social media strategy, the photography used on this feed is uniformly professional and stunning, always showcasing the property from its very best side.

Hero post


Our mixologists got us like... #WLounge #TurnUpTheHeat

A video posted by W Dubai - Al Habtoor City (@whoteldubai) on Aug 3, 2016 at 7:03am PDT


R Hotels UAE

471 posts
592 following

Why it gets a "like" from Hotelier

This hotel group's UAE Instagram account successfully ticks two boxes. One, this feed is always full of fun behind the scenes pictures of staff at the hotel. Two, R Hotels is also doing a great job of driving guest interaction on social media, through social competitions. 

Hero post


Cloud7 Hotels

229 posts
150 following

Why it gets a "like" from Hotelier

This Turkish hotel group's Instagram account is fresh, witty and young, which is 100% in keeping with Cloud7's brand identity. The account also does well at showcasing Istanbul as a must-visit destination.

Hero post


We have speedy Wi-Fi but still...#spontaneousliving #mycloud7 #wifi #millenials

A photo posted by Luba Trus (@cloud7hotels) on May 29, 2016 at 11:34pm PDT


St. Regis Saadiyat Island

353 posts
5,094 following

Why it gets a "like" from Hotelier

St. Regis Saadiyat Island's Instagram photos are more often than not perfectly composed, as if they are straight out of the pages of a glossy magazine, which is an ideal image for a premium resort to project to potential guests. 

Hero post


#behindthescenes Photo shoot with Chef de Cuisine and Head Sommelier at #55and5th The Grill - offering a seasonal menu

A photo posted by St. Regis Saadiyat Island (@stregissaadiyatisland) on Aug 17, 2016 at 4:55am PDT


Vida Downtown Dubai

696 posts
513 following

Why it gets a "like" from Hotelier

This Downtown Dubai hotel present the hotel as a "place to be", by staying engaged with current trends and news in the emirate, such as the recent healthy-eating trend. This particular hotel also gets a big "like" from Hotelier for being one of very few properties in the region to promote International Women's Day in a switched on manner, rather than through a promotion on feminist-baiting pink cupcakes.
Hero post


Happy National Mother's Day! They are the first #FantasticWoman to be part of our lives! Tell us what you got from your mother?

A photo posted by Vida Downtown Dubai (@vidadowntown) on Mar 21, 2016 at 1:49am PDT


Kempinski Hotel Ajman

457 posts
655 following

Why it gets a "like" from Hotelier
This Kempinski resort in the northern emirates has extremely strong Instagram game. The pictures in this feed showcase the property itself as inticing, the F&B offerings as unique and creative, and what's more the Kempinski Ajman still finds Instagram energy to champion the hotel staff themselves. Big thumbs up. 

Hero post


Chocolate #Shawarma station? Only at our New York-style Italian Brunch at Sabella's! Yummy!!!

A video posted by Kempinski Hotel Ajman (@kempinskihotelajman) on May 27, 2016 at 2:10am PDT

Burj Al Arab

854 posts
74 following

Why it gets a "like" from Hotelier

Despite being one of the most 'grammed properties in the region, the Burj Al Arab has a smart and creative knack of showing off a fresh and unexpected side of the hotel. Whether that's bike riding on the helipad (don't try this at home, kids), or behind the scenes interiors of private dining rooms, and guest bathrooms. 

Hero post


Adventure awaits with @brumottistar #BurjAlArab #Helipad #RoadBike #Dubai

A photo posted by Burj Al Arab (@burjalarab) on Nov 29, 2015 at 3:55am PST


Doha Marriott Hotel

1,016 posts
409 following

Why it gets a "like" from Hotelier

This Instagram account has so much character and personality, it even has it's own leitmotif: copious fun posts related to the hotel's "resident camels" Bashoosh and Sahara. When an account feels this fun and friendly you can only assume the property and staff are too. 

Hero post

Taj Dubai

415 posts
1,976 following

Why it gets a "like" from Hotelier

It's hard to fault Taj Dubai's social media personality. It manages to embrace the brand's Indian heritage, a USP which sets it apart from other hotels in the region, in between plenty of great food shots, staff holiday snaps and selfies with celebrity chefs that just happened to have popped in to the hotel for a meal. 

Hero post


The Holi celebrations are in full swing! #tajdubai #teamtaj #tajlovesme #tajness #tajhotels #holi

A photo posted by Taj Dubai (@tajdubai) on Mar 24, 2016 at 5:59am PDT


Four Seasons Hotel Bahrain Bay

694 posts
281 following

Why it gets a "like" from Hotelier

Many hotels in the region fall into the trap of posting a limited selection of pictures that feature only the pool, beach and F&B offerings at the property. Four Seasons Hotel Bahrain Bay ticks those boxes, but also promotes its spa facilities, CSR initiatives and kids' activities taking place at the hotel. Another tip many hotels in the GCC can learn from this Bahrain hotel: if you've got a celebrity chef's restaurant on your books, work their star potential when they come to town. Ask yourself, who doesn't want to see Wolfgang Puck shopping for spices in the souk, and learning to play the oud?

Hero post

JW Marriott Marquis Dubai

502 posts
847 following

Why it gets a "like" from Hotelier
The world's tallest hotel has worked out what it's USPs are and really works at promoting the most unique sides of the hotel, including the great variety of colourful cakes it's pastry chefs can create. 

Hero post





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