Sofitel debuts interactive magazine for ME region

The digital magazine by Sofitel will have tailored content as well as booking options for potential guests for its hotels in the Middle East, including Egypt

The new magazine can work across various platforms.
The new magazine can work across various platforms.

Regional Sofitel properties now have a new interactive magazine that will be available to view on all Sofitel landing pages, websites and promoted on all social media platforms.

The magazine's design has been inspired by glossy lifestyle magazines, and will feature imagery and interactive content around the brand’s four main pillars; design, culture, wellness and gastronomy.

With the magazine, the aim is to provide readers with the latest property information including offers, art events, special dining options - and it can even take readers on a virtual tour of certain property elements.

Produced by CRE8network over three months, the new interactive magazine will offer trackable statistics and analytics and will adapt to all end-user devices including smartphones, tablets and desktop PCs without the need for any apps.

It will also allow users to make purchases and quick bookings for overnight stays and restaurant reservations.

“We believe that the new interactive magazine will offer an increased engagement for Sofitel. Research has shown that customers spend an average of 25 minutes engaged with their online magazine.

"By contrast web banners hold a customer’s attention for an average of 0.5 seconds, posters 8 seconds, radio ads 20 seconds and TV ads for 30 seconds," noted CRE8network managing director Hanif Saddiq.

Denis Dupart, vice president operations, luxury & upscale brands, AccorHotels Middle East and Egypt, said: "Guests require rich content, which matters to them as the individual.

"They are no longer looking to spend time clicking through traditional website formats to make a booking or gain a specific piece of information – they absorb content differently now and by providing them with this new interactive platform, we are sure it will keep them engaged and entertained."

He further commented that the interactive magazine will complement the brand's communications channel and strategy.

The content in the Sofitel interactive magazine will be updated regularly.

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