US brand Sugar Factory opens in Dubai

This is the first Sugar Factory to open outside of the US

The first overseas foray for the brand is housed in a 7,265 sq ft brasserie and retail store.
The first overseas foray for the brand is housed in a 7,265 sq ft brasserie and retail store.

The F&B division of retailer Lulu International Group has launched American brasserie Sugar Factory in the UAE.

Tablez Food Company, which has previously launched Famous Dave’s, Galito’s, Peppermill and Bloomsbury’s, has opened the dining and retail outlet in Dubai Festival City.

This is the first Sugar Factory to open outside of the US and features a selection of the brand’s signature treats and merchandise, including its well-known Couture Pops. 

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Tablez Food Group CEO Shafeena Yusuff Ali commented: “The consumer food service industry in the UAE is estimated to have been AED53 bn in 2014 and expected to grow at 9% annually to reach AED75 bn by 2018, with an increase in tourist spend being the largest contributor to this growth.

”Population growth, increasing income per capita and a booming tourism industry are the main drivers of food consumption in the GCC region, while food is currently the largest segment of consumer expenditure in the entire region.”

Sugar Factory America director Steve Davidovici added: “Dubai is a vast amalgamation of a multi-cuisine food culture and is known for showcasing the best of the best.

"Being part of this ever growing huge conglomerate will enhance the brand’s popularity and give diners that unique experience synonymous with our brand’s concept.”

Sugar Factory's restaurant serves upscale dining classics, such as gourmet burgers, sandwiches, salads and pizzas, with a dessert menu that includes crêpes, waffles and milkshakes. 

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