Lifestyle brand W opens its 356-key Dubai property

W Dubai - Al Habtoor City opened its doors in the UAE, on June 21 2016, with 356 rooms and suites across 33 storeys

The entrance of the W Dubai.
The entrance of the W Dubai.

Starwood Hotels & Resorts has debuted its lifestyle brand W in the UAE, with the opening of W Dubai – Al Habtoor City on Sheikh Zayed Road.

Owned by Al Habtoor Group, W Dubai – Al Habtoor City is 33-storeys high, with the W Lounge on the 30th floor serving as the check-in point for guests, as a reinterpretation of the traditional hotel lobby.

Led by Singapore-based firm Silverfox Studios, W Dubai – Al Habtoor City and its 356 rooms and suites have been created in a contemporary design inspired by the hotel’s location.

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The interiors feature linear patterns with a focus on technology and custom furnishings. The rooms also have an open concept bathroom-to-bedroom with floor-to-ceiling windows framing views of the city and sea.

The 449m2 Sensational Suite is centred around a bar, with an adjoining majlis-style lounge, DJ booth, dance stage, bar and kitchenette. The bedroom features the signature W Bed, W pillow menu, a walk-in closet, en suite bathroom, jacuzzi and steam room.

Spanning 690m2, the Extreme Wow Suite – the W brand’s take on a Presidential Suite – occupies the 27th and 28th floors. The suite’s features include a kitchenette, spacious lounge area, multi-event area, wine chiller, bar, DJ station, dance floor, catwalk ramp and pool table.

W Dubai - Al Habtoor City general manager Peter Katusak-Huzsvar said: "We are thrilled to unveil W Dubai – Al Habtoor City to the savvy residents and visitors of Dubai" and added that it will bring "new and exciting opportunities from the world of fashion, music and design".


When it comes to F&B, the hotel has opened with W Lounge, as well as Level Seven, which serves Mediterranean flavours from theatrical open kitchens and chef tables, and is inspired by daily market finds and seasonal produce.

Namu, the hotel’s destination restaurant, is scheduled to open in July 2016 with dishes that mix Japanese and Korean flavours. Later this year, guests can use the pool with outdoor cabanas, called the Wet Deck.

With MICE, W Dubai – Al Habtoor City has an oval-shaped 725m2 'Great Room' and five studios. The property has a fitness centre and also offers in-room sessions with a dedicated yoga instructor, along with a Fit Bar serving healthy options and refreshing drinks.

A first for Dubai, the hotel also offers SPG Keyless, enabling guests to use their smartphone or wearable technology as a room key to access rooms with a swipe of their device.

Al Habtoor Group chairman Khalaf Ahmad Al Habtoor said; “We are delighted to bring the W brand to Al Habtoor City and celebrate the opening of another hotel within the Hotel Collection. The three hotels within the Collection complement each other, and provide endless choices to business and leisure travellers as well as to residents of Dubai.”

The Al Habtoor City integrated development features two other Starwood hotels also overseen by complex general manager Ignace Bauwens. The St. Regis Dubai opened last November and the soon-to-open Westin Dubai Al Habtoor City complete the Al Habtoor City Hotel Collection along with W Dubai.

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