Rotana to debut in Morocco in 2018

Latest offering under the Arjaan Hotel Apartments by Rotana brand will be located in Marrakech, set to open before the end of 2018

A render of the Arjaan Marrakech Rooftop lounge
A render of the Arjaan Marrakech Rooftop lounge

Rotana has signed a new agreement to manage a property in Morocco.

The Arjaan Hotel Apartments by Rotana property, in Marrakech will have 140 keys and be located at M Avenue, the new shopping, entertainment and residential destination in Marrakech.

Catering to both business and leisure travellers, the property will feature modern facilities including three dining outlets, meeting rooms, conference and banquet halls, wireless internet access, a swimming pool, and a fitness studio.

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Rotana president and CEO Omer Kaddouri said: “We are very proud to have been selected to manage this property which will have great appeal, particularly among tourists and long stay guests. Our new Arjaan in Marrakech will offer everything guests need to be comfortable and productive, and will exude sophisticated elegance across all facets of the property.”

The M Avenue is a dedicated lifestyle district with a mix of premium hotels, residences, offices, retail outlets, restaurants, cafés, art galleries and exhibition venues, along a 500-metre-long promenade entitled ‘Garden Avenue’.

“The M Avenue intends to play a central role in the lives of the region’s residents and tourists, providing a new way to experience Marrakech by weaving links between a rich heritage and modern Morocco,” said Nabil Slitine, general manager of Downtown Hotel Corporation, developer of M Avenue.

In 2014, Marrakech hosted 1.89 million tourists with six million overnight stays.

The increase in international visitor arrivals was driven by a number of factors including re-introduction of several airline routes that had earlier been suspended during the economic downturn, as well as the city’s emergence as a MICE and events tourism destination.

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