Hilton Garden Inn and Hampton's pipeline to triple

The MENA region is set to see the pipeline of Hilton Garden Inn and Hampton by Hilton triple in the next two to three years, revealed Carlos Khneisser

Carlos Khneisser.
Carlos Khneisser.

Hilton Worldwide vice president development Middle East & North Africa Carlos Khneisser has revealed the Hilton Garden Inn and Hampton by Hilton pipeline in the MENA region is set to triple in the next two to three years.

Khneisser told Hotelier Middle East: "There is great momentum for our mid-scale brands with Hilton Garden Inn and Hampton by Hilton. Look at Dubai: we opened three new Hilton Garden Inns and on the back of that, we’re going to triple our pipeline for Hilton Garden Inn and Hampton by Hilton in the next 2-3 years."

He continued: "We’ve been saying since quite some time that there is a gap in the market for mid-scale brands. The type of traction that those brands are getting in the market... the guest flow is phenomenal. And we are going to continue growing."

Did you like this story?
Click here for more

Khneisser said that the potential for such focused service brands in the UAE exists in areas such as Dubai South, Deira, Downtown, Sheikh Zayed Road, and Business Bay.

He pointed out that such brands offer a "great formula for investors" because of the time it takes to build the hotel and quick ROI period.

Hilton Worldwide also signed its second Hilton Garden Inn in Qatar recently, as well as in Oman, the latter of which has started construction work. In Saudi Arabia, the company is developing both the brands in major cities and in secondary cities.

In North Africa, Hilton Garden Inn has launched the Hilton Garden Inn Tangiers City Centre, which will be a dual-branded property with a Hilton hotel.

Egypt is also picking up. "We see a great momentum for mid-scale in Egypt as well, which is a bit surprising, because Egypt is mostly focused as a market on just core brands – they love Hilton. Now we started introducing a different segment, Hilton Garden Inn, Doubletree by Hilton. And investors and owners have started seeing the value."

Read the full interview in a future issue of Hotelier Middle East.

 

For all the latest hospitality news from UAE, Gulf countries and around the world, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page.

Most Popular

Newsletter

Reports

Human Capital Report 2017

Human Capital Report 2017

The second annual Hotelier Middle East Human Capital Report is designed to explore the issues, challenges and opportunities facing hospitality professionals responsible for the hotel industry’s most important asset – its people. The report combines the results of Hotelier Middle East's HR Leaders Survey with exclusive interviews with the region's senior human resources directors.

Hotelier Middle East Housekeeping Report 2016

Hotelier Middle East Housekeeping Report 2016

The Hotelier Middle East Housekeeping Report 2016 provides essential business insight into this critical hotel function, revealing a gradual move towards the use of automated management and a commitment to sustainability, concerns over recruitment, retention and staff outsourcing, and the potential to deliver much more, if only the industry's "image problem" can be reversed.

From the edition

From the magazine