Jeddah's hotel rooms forecast to double by 2018

New report by JLL for The Hotel Show indicates several operators lining up hotel openings in the port city

The Assila Hotel & Residence by Rocco Forte
The Assila Hotel & Residence by Rocco Forte

The number of hotel rooms in Jeddah, Saudi Arabia is forecast to double by 2018 according to a new report.

The ‘Jeddah Hotel Market Overview’ report by JLL prepared for The Hotel Show Saudi Arabia 2016, reveals that the current supply of 8,600 rooms (Q1 2016) in the city will double – with another 8,600 rooms forecast to be added to the market by 2018.

With a total stock of 17,200 hotel rooms estimated by 2018, major projects in the Jeddah pipeline include: The Ritz Carlton, Jeddah; Radisson Blu Al Salamah; Movenpick City Star; Elaf Galleria and Assila Hotel & Residence by Rocco Forte.

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Christian Renz, VP for sales and marketing for Rocco Forte Hotels commented: “With the growth figures of Jeddah doubling, it was a clear choice for Rocco Forte Hotel's development in the Middle East.”

He added: “The Kingdom of Saudi Arabia is also one of our strongest outbound markets worldwide for our European hotels, so we felt it important to have a presence in the region.

“The Alissa family, a respected family in the region, approached Sir Rocco Forte to partner as they admired his hotel management style in the European properties where they had stayed. Both family companies, together we have built the Assila Hotel on Tahlia Street, the first five-star to open in almost ten years in the city."

AccorHotels Middle East own a significant margin of Jeddah’s hotel portfolio with nearly 600 operational rooms in the market at present, set to increase to over 3,000 hotel rooms in the coming years.

Olivier Granet, managing director and chief operating officer of AccorHotels Middle East commented: “We are on track to have 50 operational hotels in the Kingdom with more than 13,500 rooms. By 2020 we are quintupling our network in Jeddah with a fivefold increase from three existing hotels to 15.”

Granet added: “In order to attract both business and leisure clientele, AccorHotels has been focusing on the development of multi-brand projects; especially clusters that comprise midscale and economy hotels and serviced apartments.

“A particularly large-scale project in Jeddah will introduce a Novotel, Ibis and Adagio to Al Andalus Road, which I personally believe will become a local landmark as it combines office, retail and hospitality components in one of the city’s most vibrant areas.”

At The Hotel Show Saudi Arabia, global consulting firm Deloitte will offer further insights in to the Jeddah market discussing “Market performance, trends and projects in Jeddah and Makkah” as part of the Vision Conference programme for 2016.

The Hotel Show Saudi Arabia is currently underway from 4pm-10pm at the Jeddah Centre for Forums and Events.

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