Ibis Styles number one in planned hotels in Africa
Ibis Styles has emerged as the front-runner for the number of planned hotels in Africa, beating Hilton and Radisson Blu
Ibis Styles has emerged as the front-runner for the number of planned hotels in Africa, beating Hilton and Radisson Blu.
Ibis Styles leads the top 10 brands in Africa list, with 28 planned properties, according to the annual Hotel Chain Development Pipeline Survey from W Hospitality Group.
Ibis Styles and Mercure’s first and third positions are due to Accor Hotels recent deal for 50 hotels in Angola.
W Hospitality Group managing director Trevor Ward said: “We have seen phenomenal growth in the hotel pipeline, 64,000 new rooms, almost 30% up on the previous year. Whilst the biggest story has been AccorHotels’ mega-deal in Angola, even without it, we would have seen strong growth.”
While Ibis Styles leads on the number of planned hotels, the top ten rankings by number of rooms reveal Radisson Blu leads this category with 5,693 planned rooms, Hilton is in second place with 4,851 and Ibis Styles comes in third with 3,822.
Bench Events managing director Matthew Weihs said: “Investors are evidently becoming increasingly willing to back Africa’s success. When one looks at the very small number of hotel rooms compared to the size of the population and a growth rate of around 5%, the appeal is clear.”
The survey results indicated, that of the top 10 chains, seven have an average size per deal of more than 200 rooms - the average is 176 rooms per hotel – 230 in North Africa and 159 in sub-Saharan Africa.
According to the survey, several chains have more than one brand they are either establishing or expanding in Africa, including Starwood which has signed deals for eight brands.
Over the next three years Africa will welcome 47,000 new rooms in 293 hotels, with the expectation of much more to come, including deals that have already been made in the first quarter of 2016.